Review (August 2025)

Outside covers travel, sports, gear, and fitness, as well as the personalities, the environment, and the style and culture of the outdoors.

25M

Estimated Revenue

3.06M

Website Visitors

4/5

Trustpilot Score

What do we know about Outside?

Estimated Revenue (2020)

$25M

Total Employees

550

Founded

1977

Industry

Publishing

Location

Boulder, United States

About

Outside: Outside covers travel, sports, health, and fitness, as well as the personalities, the environment, and the style and culture of

Social Links

Alexa Ranking: 18322

What is Outside's Revenue?

Outside's estimated revenue for 2024 is $25M.

What does Outside do?

Outside is America's leading active lifestyle magazine with 2.5 million readers every month. For more than 40 years, the magazine's mission has been to inspire active participation through award-winning coverage of travel, sports, adventure, health & fitness, gear & apparel, personalities, the environment, and the style & culture of the world Outside. Along with receiving many other accolades, Outside is the only magazine to win three consecutive National Magazine Awards for General Excellence. Visit the magazine online at www.outsideonline.com.

What are the monthly traffic metrics for Outsideonline?

6/mo Traffic Growth

47.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

3M

Time on Site

1.3Mins

Bounce Rate

69%

How fast is Outsideonline growing?

Outsideonline has grown by -27.2% in the last 6 months according to SimilarWeb.

How do people interact with Outsideonline?

Last month, Outsideonline received 3M visitors who spent an average of 1.3 minutes on the website and visited 1.0 different pages per session. Overall, 69% of people bounce on the first visit.

How do people find Outsideonline?

1.1M people (35%) visit Outsideonline directly. 1.4M (45%) people search for them in Google. Whereas, 419.7k (14%) discover Outsideonline through Facebook, Reddit, and YouTube. 94.2k (3%) visitors come from Outsideonline's email newsletters. Finally, 551.1 (0.0%) people come from affiliates and or paid referrals.

Who uses Outsideonline?

Outsideonline's top market is the United States and they receive 2.2M (72.8%) people.
Then the 2nd is Canada with 151k (4.9%).
The 3rd is is United Kingdom with 101.5k (3.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Outsideonline's ads on Google?

Google Ads

Join Outside+ - Best-in-Class Storytelling - outsideonline.com

https://www.outsideonline.com/outsideplus/

Outside+ Bundles Backpacker With 30 Other Leading Titles and Services. Get Exclusive Content, Outside TV, Gaia GPS, Online Courses & More! Shop Online. Listen To Podcasts. Check Events. Highlights: Newsletters Available, Customer Service Available.

Subscribe to Outside+® - #1 Magazine for Outsiders

https://www.outsideonline.com/join-now/

Find Gear Reviews, Resort Guides and the Best Performance Tips & Techniques. Amenities: Annual Print Subscription, Ad-Free Digital Content, Personalized Feed, Gear & Apparel Discounts.

Subscribe to Outside+ - Exclusive Content & Access

https://www.outsideonline.com/outsideplus/

Outside+ bundles Outside Magazine with 30 other leading titles and services. Get exclusive content, Outside TV, Gaia GPS, event access & more! Shop Online. Check Events. Listen To Podcasts. Highlights: Newsletters Available, Customer Service Available.

Subscribe to Outside+® - Get 50% Off For a Limited Time

https://www.outsideonline.com/join-now/

Get Outside+ magazine delivered right to your door and access ad-free digital content. Plus create your own personalized feed with content that interests you most.

Subscribe to Outside+ - Exclusive Content & Access

https://www.outsideonline.com/outsideplus/

Outside+ Bundles Outside Magazine With 30 Other Leading Titles and Services. Get Exclusive Content, Outside TV, Gaia Gps, Event Access & More! Listen To Podcasts. In-Depth Journalism. Personalized Feed. Highlights: Newsletters Available, Podcasts Available.

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