Review (August 2025)

Peterson offers information on over 4000 colleges, online schools and graduate programs. search for college scholarships, practice tests & exam prep guides.

27.58M

Estimated Revenue

418.55k

Website Visitors

4/5

Trustpilot Score

What do we know about Peterson's?

Estimated Revenue (2020)

$27.58M

Total Employees

150

Founded

1966

Industry

Education Management

Location

Denver, United States

About

Peterson's: Peterson offers information on over 4000 Colleges, Online Schools and Graduate Programs. Search for College Scholarships, Practice Tests & Exam Prep Guides.

Social Links

Alexa Ranking: 74045

What is Peterson's's Revenue?

Peterson's's estimated revenue for 2024 is $27.58M.

What does Peterson's do?

Since 1966, Peterson's has helped provide students, teachers, parents, and members of the military with the best and most up to date information on college admissions, scholarships, opportunities, and more. Peterson's is committed to helping others achieve their educational and career goals, whether they're a parent of a K-12 student, a potential grad student, high school senior ready for college, or a nontraditional student returning to learn. And with 50 years and counting in the education industry, thousands of students continue to rely on Peterson's as their premier educational go-to expert. By acquiring products in the education industry like the Dean Vaughn Total Retention System, EssayEdge, as well as creating opportunities for educational growth from the inside out, Peterson's is pushing the boundaries of education information, providing premier educational resources such as an entire online resource of scholarships, direct connections with colleges and universities around the world, our award-winning test prep books, and expert articles and information about college life, scholarships, graduate school, admissions, and more. With continual improvement to our publishing library, our work with the US government to ensure further education for its employees, and hundreds of resources available to potential students of all ages, Peterson's is the premier education resource. Learn more about Peterson's at www.petersons.com

What are the monthly traffic metrics for Petersons?

6/mo Traffic Growth

-15.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

419k

Time on Site

1.7Mins

Bounce Rate

72%

How fast is Petersons growing?

Petersons has grown by -15.1% in the last 6 months according to SimilarWeb.

How do people interact with Petersons?

Last month, Petersons received 419k visitors who spent an average of 1.7 minutes on the website and visited 2.0 different pages per session. Overall, 72% of people bounce on the first visit.

How do people find Petersons?

63.2k people (15%) visit Petersons directly. 324.1k (77%) people search for them in Google. Whereas, 2.8k (1%) discover Petersons through Facebook, Reddit, and YouTube. 1.8k (0%) visitors come from Petersons's email newsletters. Finally, 578.3 (0.1%) people come from affiliates and or paid referrals.

Who uses Petersons?

Petersons's top market is the United States and they receive 291.4k (69.6%) people.
Then the 2nd is India with 12.3k (2.9%).
The 3rd is is Philippines with 8.9k (2.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Petersons's ads on Google?

Google Ads

Peterson's DSST & C.L.E.P Prep | Online Video & Practice Tests

https://www.petersons.com/testprep/clep/

Prepare to succeed with Peterson's Test Prep. Trusted by students everywhere since 1966. Cancel anytime. Choose your subscription. Courses: Anthropology, College Algebra, Health /Human Development.

Save Hundreds and Earn Credit - Earn Credit on Your Own Time

https://www.petersons.com/

Subscribe and get access to practice tests & videos across 59 DSST & C.L.E.P disciplines.

Peterson's DSST & C.L.E.P Prep - Online Video & Practice Tests

https://www.petersons.com/testprep/product/dsst-practice-tests-health-and-human-development/

Prepare to succeed with Peterson's Test Prep. Trusted by students everywhere since 1966. Choose your subscription. Learn at your own pace. 24/7 access. Cancel anytime. Courses: Civil War Reconstruction, Business Math, History of Soviet Union, Substance Abuse.

Peterson's DSST & C.L.E.P Prep - Online Video & Practice Tests

https://www.petersons.com/testprep/

Prepare to succeed with Peterson's Test Prep. Trusted by students everywhere since 1966. Cancel anytime. Choose your subscription. Courses: Anthropology, College Algebra, Health /Human Development.

DSST Test Prep from Peterson's | Practice Tests and Videos‎

https://www.petersons.com/testprep/dsst/

Prepare for nearly 30 DSST exams with Peterson's Test Prep, trusted for over 50 years. Practice tests and videos to help you earn your best score, and skip the college course. Cancel anytime. Choose your subscription. Courses: Technical Writing,, Cybersec

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