Rif: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Reading is fundamental is committed to a literate america by inspiring a passion for reading among all children, providing quality content to make an impact and engage communities. as the nation’s largest children’s literacy non-profit and charity, reading is fundamental maximizes every contribution to ensure all children have the ability to read and succeed.

4.68M

Estimated Revenue

83.27k

Website Visitors

4/5

Trustpilot Score

What do we know about Reading Is Fundamental?

Estimated Revenue (2020)

$4.68M

Total Employees

60 Founded

1966

Industry

Nonprofit Organization Management

Location

Washington, United States

About

Reading Is Fundamental: Reading Is Fundamental is committed to a literate America by inspiring a passion for reading among all children, providing quality content to make an impact and engage communities. As the nation’s largest children’s literacy non-profit and charity, Reading Is Fundamental maximizes every contribution to ensure all children have the ability to read and succeed.

Social Links

Alexa Ranking: 460485

What is Reading Is Fundamental's Revenue?

Reading Is Fundamental's estimated revenue for 2024 is $4.68M.

What does Reading Is Fundamental do?

Reading Is Fundamental (RIF) is committed to a literate America by inspiring a passion for reading among all children, providing quality content to create impact, and engaging communities in the solution to give every child the fundamentals for success. 25 million children in the United States cannot read at a proficient level, and 65% of fourth graders read below grade level. As the nation's leading non-profit organization for children's literacy, RIF has provided more than 420 million books to 72 million kids in all 50 states and Puerto Rico. RIF was named the Youth Non-Profit Brand of the Year in the 2018 Harris Poll Equitrend® Study. To learn more about the children's literacy crisis and how you can create change with RIF, visit RIF.org.

What are the monthly traffic metrics for Rif?

6/mo Traffic Growth

-52.90%

All Time Traffic Growth

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Monthly Hits

83k

Time on Site

1.1Mins

Bounce Rate

60%

How fast is Rif growing?

Rif has grown by 20.8% in the last 6 months according to SimilarWeb.

How do people interact with Rif?

Last month, Rif received 83k visitors who spent an average of 1.1 minutes on the website and visited 2.0 different pages per session. Overall, 60% of people bounce on the first visit.

How do people find Rif?

14.3k people (17%) visit Rif directly. 63k (76%) people search for them in Google. Whereas, 960.7 (1%) discover Rif through Facebook, Reddit, and YouTube. 2k (2%) visitors come from Rif's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Rif?

Rif's top market is the United States and they receive 59.2k (71.1%) people.
Then the 2nd is Canada with 2.6k (3.1%).
The 3rd is is India with 2.1k (2.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Rif's ads on Google?

Google Ads

Reading Is Fundamental - Books Open Doors

https://www.rif.org/give-today

The ability to read can make a life-changing difference in the life of a child. Reading Is Fundamental ensures every child has their own books to cherish. 416 Million Books Donated. Over 50 years of Service. 501(c)(3) Organization. Nationwide Reach.

For your pre K-5 students - Free Reading Activities - rif.org

https://www.rif.org/literacy-central/educators

Check out RIF’s Literacy Central for activity calendars, puzzles and more! Literacy Games. Read Aloud Videos. Leveled Reading Passages.

Create Your Own Kids Puzzles | Word Search and Crossword | rif.org‎

https://www.rif.org/literacy-central/puzzle-creator

Check out RIF’s Literacy Central to create, play, or print fun word games.