Review (April 2024)
Committed to creating the purest, most effective formulations for everyday health, and sharing every ingredient, source & scientist behind our products.
7M
Estimated Revenue
1.09M
Website Visitors
3.4/5
Trustpilot Score
What do we know about Ritual?
Estimated Revenue (2020)
$7M
Total Funding
$40.5M
Total Employees
87
Founded
2016
Industry
Consumer Goods
Last Funding Date
Series B Feb 2019
Location
Culver City, United States
About
Ritual: Committed to creating the purest, most effective vitamin formulations, and sharing every ingredient, source & scientist that made our vitamin a reality.
What is Ritual's Revenue?
Ritual's estimated revenue for 2023 is $7M.
What does Ritual do?
Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it's crucial to know not just what you're putting into your body, but why you need it in the first place. We're transparent about our ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms we use. Our products are simple, effective, and backed by science. Our mission is simple: to empower people to feel their best by turning healthy habits into a ritual. We have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers and analytical strategists that are on a mission to reinvent an entire industry. We're well-funded, growing quickly, and committed to our mission. If you're a team player who refuses to settle for the status quo, we want you. Welcome to your new daily Ritual. Ritual is an Equal Opportunity Employer. We are are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.
What are the monthly traffic metrics for Ritual?
6/mo Traffic Growth
26.50%
All Time Traffic Growth
Create Free Account
Monthly Hits
1M
Time on Site
1.8Mins
Pages per Visit
2.0
Bounce Rate
55%
How fast is Ritual growing?
Ritual has grown by 7.8% in the last 6 months according to SimilarWeb.
How do people interact with Ritual?
Last month, Ritual received 1M visitors who spent an average of 1.8 minutes on the website and visited 2.0 different pages per session. Overall, 55% of people bounce on the first visit.
How do people find Ritual?
565.1k people (52%) visit Ritual directly. 398.4k (36%) people search for them in Google. Whereas, 16.2k (1%) discover Ritual through Facebook, Reddit, and YouTube. 5.2k (0%) visitors come from Ritual's email newsletters. Finally, 90k (8.2%) people come from affiliates and or paid referrals.
Who uses Ritual?
Ritual's top market is the United States and they receive 896.9k (82.1%) people.Then the 2nd is Canada with 34.9k (3.2%).The 3rd is is United Kingdom with 13.7k (1.3%).
Traffic Growth (last 6 months)
What are Ritual's ads on Google?
Google Ads
Ritual - Superior Multivitamin - For Women - ritual.com
https://ritual.com/
One Capsule With Vitamin D, Omega 3s & 7 Other Nutrients Your Diet Is Missing.
Ritual - Superior Multivitamin - For Women - ritual.com
https://ritual.com/
One Capsule With Vitamin D, Omega 3s & 7 Other Nutrients Your Diet Is Missing.
Ritual - Women's Multivitamins - No Artificial Colorants
https://ritual.com/products/essential-for-women-multivitamin
Made Traceable™ with a visible supply chain so you know what you’re putting in your body.
Ritual - Superior Multivitamin | For Women | ritual.com
https://ritual.com/
Clinically Proven Ingredients. Free Shipping. Satisfaction Guaranteed. Vegan · No Synthetic Fillers · Non GMO · Gluten & Soy Free · Try For 30 Days Risk-Free
Ritual – Women's Multivitamin - Essential for Women 18+
https://ritual.com/products/essential-for-women-multivitamin
The multivitamin for women 18-49 formulated to help fill nutrient gaps in their diet.* We identified key nutrients most women weren’t getting enough of from food alone.* Free Shipping. No Synthetic Fillers. 30 Day Guarantee. Cancel Anytime. Non GMO. Vegan Friendly.
What do Ritual's customers say about them?
Review Score
3.4/5
Total Reviews
8
Info
Ritual5 Star
28.6%
4 Star
28.6%
3 Star
14.3%
2 Star
14.3%
1 Star
14.3%
Read reviews that mention
Sabha Ganai
I really like these vitamins and how…
Reviewed on 2021-02-12T04:01:16
I really like these vitamins and how they are easy to swallow and have a minty flavor/scent. However,if I have too many, it is hard to postpone more, so I have an extra bottle here and there that I need to give away. I wish they allowed an easier way to pause the subscription.
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danger noodle
great vitamins, terrible subscription service
Reviewed on 2021-01-05T21:39:50
I like the vitamins. They do give me the fishy burps, but if I take them before bed I don't notice anything.They're the best vitamins I've found that are vegan and don't have a bunch of unnecessary doses of B vitamins and such that I already get enough of in my diet. My biggest issue is the subscription service - I know that there's shipping delays bc of Christmas right now, but I've been without vitamins for over a week. Why would I sign up for a subscription service if they won't actually schedule them to be shipped soon enough to get to me? I wish I could order them when I was getting low myself, because then I could actually get them shipped early enough. Paying 30 damn dollars for a subscription service that takes this long (this is the longest delay, but there have been other shorter delays in the past) is infuriating.
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Kari Litteer
Never Going Back
Reviewed on 2020-08-26T17:44:07
Before I signed up with Ritual, I was always trying to find the best deal for three different vitamins at the grocery store.I took B12, iron, and Vitamin D and usually paid about $60/month but was never satisfied with the different products I was finding and trying. Then a friend told me about Ritual and it changed my world. I don't have to worry about price comparing, I'm paying half the amount I was before, and the vitamin I'm taking has everything I need and more. And now, my fiance can't wait to use up his current vitamins so I can add him on my subscription since they offer men's vitamins! Every time I've had issues, the customer service has been impeccable (there were a few months were I was shorted one vitamin). Highly recommend.
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Taylor A
LOVE. First vitamin to not make me nauseated!
Reviewed on 2020-07-11T20:38:22
I had never been able to take multivitamins before Ritual. These are truly NO-NAUSEA and the lemon/minttabs are lovely especially compared to the nasty smell/taste of all other vitamins I've ever tried. I have never experienced this "fish burp" thing I have read in other reviews... but I would recommend taking them before bed if that happens to you! That's what I do and I've never ever had a problem. Highly recommend this product to those who are sensitive to nausea.
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Danielle
Probably a good product, not thrilled with the user experience
Reviewed on 2020-07-01T20:30:18
I like the theoretical quality of the vitamins (prenatal) and I understand the cost factor for high quality and solid sourcing.If what the company claims is true, this is a great product.
My concerns were two:
1. Prenatal is only available with a lemon scent/taste. I appreciate the effort to improve taste, but the lemon one was unpleasant and mixed poorly with any other flavor prior to or soon after taking the vitamin. I think something like mint would work better. Especially for pregnancy.
2. The customer service was a bit confusing. When I contacted them to inquire about any alternate flavors, the person responding to me didn't seem to quite comprehend what I was asking about. It took about three back-and-forth inquiries for me to get the information I was seeking.
I have no way of evaluating efficacy of the vitamin on myself or my baby, so user experience is my only source for rating.
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Kam
FISH TASTE Prenatals
Reviewed on 2020-06-16T20:44:09
FISH TASTE I am taking the prenatals and they make you burp a horrible fish taste. I can't believe it.Pregnancy on my first trimester and now having to deal with a disgusting fish taste? It's like I ate a sardine. I cannot take these anymore, unfortunately. I already have nausea and heartburn, adding fish burps to that mix is just awful. Just thinking about it :( They were nice to refund my purchase but I wouldn't recommend these vitamins.
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Alyssa
Okay so I like the quality ingredients…
Reviewed on 2020-01-23T00:46:53
Okay so I like the quality ingredients without the fillers for vitamins but it is pretty freakinexpensive for a daily vitamin.
read more
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