Rockwool: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Our stone wool insulation is a key component in fire-resilient buildings.

3.1B

Estimated Revenue

914.2k

Website Visitors

4/5

Trustpilot Score

What do we know about ROCKWOOL Group?

Estimated Revenue (2020)

$3.1B

Total Employees

2300

Founded

1937

Industry

Building Materials

Location

Hedehusene, Denmark

About

ROCKWOOL Group: Światowy lider w produkcji skalnej wełny mineralnej - dostawca produktów, systemów i rozwiązań służących poprawie efektywności energetycznej, akustyki i bezpieczeństwa pożarowego obiektów budowlanych.

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What is ROCKWOOL Group's Revenue?

ROCKWOOL Group's estimated revenue for 2024 is $3.1B.

What does ROCKWOOL Group do?

We release the natural power of stone to enrich modern living. The ROCKWOOL Group is a focused industrial company with leading positions in insulation, acoustic ceilings and horticultural growing media based on proprietary stone wool technology. We harness the properties that nature has given us to create products for quality living. Our products touch most aspects of everyday life. We offer carefully designed, innovative sustainable solutions for your comfort, safety and for the benefit of the environment. The ROCKWOOL Group's business portfolio consists of: * ROCKWOOL® insulation solutions for buildings. * ROCKWOOL® technical insulation solutions to both industry, marine and offshore. * ROCKWOOL® core solutions tailor made stone wool products to be integrated into finished systems. * Rockfon® acoustic ceilings and wall solutions. * Rockpanel® cladding material. * Grodan® growing media solutions for plants. * Lapinus® solutions for applications such as friction, water management, tracks, coatings, gaskets and fences At the ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our product solutions. Our expertise is perfectly suited to tackle many of today's biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. Our range of products reflects the diversity of the world's needs, supporting our stakeholders in reducing their own carbon footprint along the way. Stone wool is a versatile material and forms the basis of all our businesses. With more than 11, 000 passionate colleagues in 39 countries, we are the world leader in stone wool solutions, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry and marine & offshore.

What are the monthly traffic metrics for Rockwool?

6/mo Traffic Growth

170.40%

All Time Traffic Growth

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Monthly Hits

914k

Time on Site

2.9Mins

Bounce Rate

44%

How fast is Rockwool growing?

Rockwool has grown by -79.1% in the last 6 months according to SimilarWeb.

How do people interact with Rockwool?

Last month, Rockwool received 914k visitors who spent an average of 2.9 minutes on the website and visited 5.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Rockwool?

145.3k people (16%) visit Rockwool directly. 704.8k (77%) people search for them in Google. Whereas, 18.2k (2%) discover Rockwool through Facebook, Reddit, and YouTube. 6.1k (1%) visitors come from Rockwool's email newsletters. Finally, 3k (0.3%) people come from affiliates and or paid referrals.

Who uses Rockwool?

Rockwool's top market is the United States and they receive 111.9k (12.2%) people.
Then the 2nd is United Kingdom with 102.7k (11.2%).
The 3rd is is Denmark with 95.6k (10.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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