Review (August 2025)

Rossi cosmetics is the secret to experience professional care at home! forget about expensive salons and enjoy the diy fun using our products ranging from nail gel kits, glam powder kits & gel polish, to skin care for hands and feet.

9.43M

Estimated Revenue

75.45k

Website Visitors

4.6/5

Trustpilot Score

What do we know about ROSSI?

Estimated Revenue (2020)

$9.43M

Total Employees

65

Founded

2018

Industry

Cosmetics

Location

Wilmington, United States

About

ROSSI: ROSSI Nails offers a wide range of manicure products with over 300 shades of Dip Powder and Gel Polish! Forget about expensive salons and enjoy the DIY fun!

Social Links

What is ROSSI's Revenue?

ROSSI's estimated revenue for 2024 is $9.43M.

What does ROSSI do?

Sitting in the intersection of beauty rituals and quality, ROSSI is a global brand in the manicure industry, serving customers in over 30 countries. Despite only being three years old we've experienced phenomenal growth with demand coming from women who love at home "mani". Our community is what motivates us to build a world where everyone empowers and inspires each other. Our goal is to build confidence by providing the most enjoyable at-home beauty rituals. Visit our website: www.rossinails.com Check us out on Instagram: www.instagram.com/rossinailsofficial Find us on Facebook: www.facebook.com/rossinailsofficial

What are the monthly traffic metrics for Rossinails?

6/mo Traffic Growth

70.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

75k

Time on Site

2.2Mins

Bounce Rate

47%

How fast is Rossinails growing?

Rossinails has grown by 51.3% in the last 6 months according to SimilarWeb.

How do people interact with Rossinails?

Last month, Rossinails received 75k visitors who spent an average of 2.2 minutes on the website and visited 5.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Rossinails?

24.8k people (33%) visit Rossinails directly. 36.4k (48%) people search for them in Google. Whereas, 8.6k (11%) discover Rossinails through Facebook, Reddit, and YouTube. 2.6k (3%) visitors come from Rossinails's email newsletters. Finally, 610.2 (0.8%) people come from affiliates and or paid referrals.

Who uses Rossinails?

Rossinails's top market is the United States and they receive 40.2k (53.2%) people.
Then the 2nd is Australia with 12.6k (16.7%).
The 3rd is is New Zealand with 7k (9.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Rossinails's ads on Google?

Google Ads

Rossi Nails - Glam Powder, Gel & Nail Polish | Worldwide Shipping

https://rossinails.com/

Buy Additional Colors. Sign Up For Email Updates. Over 3k Five Star Reviews. Styles: Clear, Pink, Purple, Blue, Wooden Stand Available.

ROSSI Glam Powder Trial Kit | Order Today | rossinails.com‎

https://rossinails.com/products/dip-powder-starter-kit

Buy Additional Colors. Sign Up For Email Updates. Over 3k Five Star Reviews. Worldwide shipping. 50% OFF Today. Highlights: Secure Ordering, Multiple Payment Options Available.

ROSSI Nail Dip Powder - DIY Nail At Home - rossinails.com

https://rossinails.com/collections/dip-kits/products/dip-powder-starter-kit

Rossi Nail Dip Powder Is Non Odor, Non Toxic & Does Not Require UV Light. Buy A Trial Kit For Yourself Today. Buy Now. Worldwide shipping. 50% OFF Today. Over 3k Five Star Reviews. Styles: Sweetheart, Snow White, Pink Mood.

ROSSI Glam Powder. Innovative - Pro Kit. 100% Glam Experience

https://rossinails.com/collections/dip-kits/products/dip-powder-starter-kit

Rossi Nail Dip Powder Is Non Odor, Non Toxic & Does Not Require UV Light. Buy Additional Colors. Sign Up For Email Updates. Over 3k Five Star Reviews. Worldwide shipping. 50% OFF Today.

ROSSI Glam Powder. Innovative | Fast DIY at home‎

https://rossinails.com/products/dip-powder-starter-kit

Enjoy the DIY nail fun rather than wasting money and time at salon. Order today! Worldwide shipping. Over 3k Five Star Reviews. 50% OFF Today. Highlights: Free Shipping Available On Orders Over $60, Multiple Payment Options Available.

What do Rossinails's customers say about them?

Review Score

4.6/5

Total Reviews

137

Info

Rossinails
5 Star
85.0%
4 Star
0.0%
3 Star
5.0%
2 Star
0.0%
1 Star
10.0%
Read reviews that mention
Harsha Rajegowda

I am addicted to Rossi nails

Reviewed on 2021-05-04T11:49:58

I am addicted to Rossi nails. Their customer service is a perfect 10. I love the colours and now foundthe trick of using gel polish with dips and UV light and extremely happy with the ease of application and end result. Keep up the good work Rossi as you have made life easy with home manicure saving us loads of money...well I will be buying more from you anyway. Thank you!
read more
Ciera

I have never ever ever had even the…

Reviewed on 2021-03-28T14:39:15

I have never ever ever had even the slightest bad customer service with Rossi. Their customer service is TOP NOTCH!!!!!!They always do whatever it takes to make their customers happy! I refer all my friends to Rossi because I’ve had such a great experience with them! I’ll never go back to the salon!
read more
Horse Girl

Very detailed dip powder review! :)

Reviewed on 2021-02-18T18:01:13

I thought I’d wait a few months to leave a review, so I could try this out a few times and make a really honest review.First off, it didn’t take too long to ship to me in Canada considering the ongoing pandemic. It took just over 2 weeks. I got everything half off for the Black Friday sale, so it was a great deal! They missed 1 product in the package, but they shipped it to me the next day. Great customer service, super quick to respond. So, I’ve done my nails 4 times now, all different powder colours. 1-Application is super easy, it gets easier each time I do my nails. Just follow directions, and watch a few videos first. 2-Products all work well, I would say the liquids could be more full, the bottles aren’t even 3/4 full. Nail files are awesome. Powder colours I chose all look beautiful. 3-Cracking. I put this on my natural nails, followed everything to a T, and have short sport length nails. I couldn’t make it without having at least 6 nails crack with every application. Yes I mixed well, is shake between, I tried dumping it on nails instead of dipping. Tried 3-4 layers of dip. Always cracked :( 4-Fixing a crack is easy. You just need to do it asap, because it totally destroys your natural nail if the cracked area bends. 5-Lasts 2 weeks max. I couldn’t get these to last longer than 2 weeks, I’m not hard on nails, they just cracked so much and would slowly start to have lifting on cuticular end by 2 weeks. 6-Removal. It takes me at least 30 mins with the acetone/tinfoil method and heat. Just be prepared to sit for a while! 7-Nail health. My nails are not the same. I was warned by a pro it would wreck my nails. It has. I’ll need to wait until they grow out a bit to redo my nails again as they’re too short now. They just keep breaking/ripping off. I chose 3 stars because I will do them again, even though they crack a lot and my nails are thinner. When I have my nails done, they look awesome! And I get compliments. I’ll just continue to fix cracks, and take breaks between to help my natural nails. I hope this helps anyone considering trying these :)
read more
Angelique

CHINESE

Reviewed on 2021-02-18T07:13:31

This company is very fishy. My sister ordered a set and has been waiting for 3 weeks.They say they are an Australian company but after researching I found it is CHINESE. I didn’t understand how they had such good reviews but now I read them and saw they were all done over 1-2 days and are clearly faked by the company. Do not trust them!
read more
Devyn S

I ordered a while ago and the incessant…

Reviewed on 2021-02-18T03:32:54

I ordered a while ago and the incessant emails prompted me to post my expirence. It took forever toget the product and they were less then helpful with shipping issues and it never worked well even with following the instructions to the T and even having someone else try they never stayed on longer then a few days. I got this due to my normal salon being closed due to covid and for me and my mom to get a shred of normalcy. It was a disaster. Super upset about the quality of the product for the cost And after the issues with shipping I refused to deal with them again about the quality problem. Don't buy, find a better product.
read more
RC Vansp

Really happy with these products

Reviewed on 2021-02-16T21:43:20

Really happy with these products! And indeed; it is a bit addictive to have a fabulous manicure every time.I keep ordering new colours, already collected 16 jars in a few months time.. :-) There are is so much choice. It took some practicing, but practice makes perfect. Or at least, almost perfect, sometimes I still manage to bite one off (but this is my own fault, not rossi's). My nails look and feel natural, feel firm and have a beautiful, salon like shine. Most people are really surprised that I did them myself, since I am absolutely no professional nailstylist. I admit, for real nailart, and complicated designs, nailstylists come in very handy. But in these times, when most of the salons are closed, if you want a professional looking and neat manicure: Rossi Nails is the perfect solution! I would definetly recommend buying the 6 professional as well, they ensure that you can finish your manicure even better, making it even firmer. By the way, I also had a very good experience with the customer service. It happened once that something went wrong with my order, but after chatting with customer care, this has been resolved perfectly and within an hour of time!
read more
LeAnn

If I can, it must be easy!

Reviewed on 2021-02-11T12:57:57

I wasnt sure at first, but I'm glad I tried it! I love the dips. I change colors weekly.They stay on well and look amazing! I'm not a nail tech and I'm not crafty and I can do it! Join the FB group and get inspired!
read more
Beth Etcell

Beyond amazing!!

Reviewed on 2021-02-11T12:21:47

Such an amazing, easy to work with product. From beginner to expert, this product is great to work with.Range is amazing, and affordable!!!! Customer service is paramount, which is a nice change. You won't regret it.
read more

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