Review (August 2025)

Looking for the best online clothes shopping experience? you just found it! click the link to scope out new trends at rue21. get style inspo and shop the site or find a store!

2B

Estimated Revenue

2.89M

Website Visitors

2.7/5

Trustpilot Score

What do we know about rue21?

Estimated Revenue (2020)

$2B

Total Employees

5200

Founded

1976

Industry

Retail

Location

Warrendale, United States

About

rue21: Get all your clothes shopping done online at rue21 with our amazing deals. Our sale includes the latest and most on-trend looks for guys and girls of every style!

Social Links

Alexa Ranking: 185937

What is rue21's Revenue?

rue21's estimated revenue for 2024 is $2B.

What does rue21 do?

rue21 is one of the fastest growing specialty retailers in the country. We offer a broad assortment of the newest fashion trends for guys and girls, and a wealth of employment opportunities in our stores, our corporate headquarters, and in our distribution center. "rue" comes from the French word for "street" while "21" embodies the age that everyone wants to be! Inspired by the spirit and style of one of the best times in life, our store is a favorite with almost anyone looking for fashion that is young, fresh and affordable.

What are the monthly traffic metrics for Rue21?

6/mo Traffic Growth

14.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

3M

Time on Site

4.7Mins

Bounce Rate

54%

How fast is Rue21 growing?

Rue21 has grown by -5.5% in the last 6 months according to SimilarWeb.

How do people interact with Rue21?

Last month, Rue21 received 3M visitors who spent an average of 4.7 minutes on the website and visited 3.0 different pages per session. Overall, 54% of people bounce on the first visit.

How do people find Rue21?

1.1M people (38%) visit Rue21 directly. 1.6M (54%) people search for them in Google. Whereas, 56.9k (2%) discover Rue21 through Facebook, Reddit, and YouTube. 8.5k (0%) visitors come from Rue21's email newsletters. Finally, 112.8k (3.9%) people come from affiliates and or paid referrals.

Who uses Rue21?

Rue21's top market is the United States and they receive 2.8M (97.1%) people.
Then the 2nd is Canada with 11.6k (0.4%).
The 3rd is is China with 5.4k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Rue21's ads on Google?

Google Ads

Rue21.com | rue21® Official Site | Layer on the Love‎

https://www.rue21.com/store/

- Return policy: Most items 30+ days Ready to get cozy? Prep for fall with all your fave styles. Shop rue21.com now! Redefine Your Style. Shop Must-Have Looks. Free In-Store Returns. Free Ship-To-Store $35+ Must-H

rue21® Official Site | 40% Off Entire Site‎

https://www.rue21.com/store/

This Deal Is S(no)w Joke! Get It All—Even New Arrivals—With 40% Off The Entire Site. ake 40% Off The Entire Site. Brrr-Ing On The Deals! But It Ends So Soon. New Styles for Every You. Shop Must-Have Looks. New Winter Styles. Subscribe & Save.

Guys Jeans: Ripped Jeans, Skinny Jeans & More | rue21

https://www.rue21.com/store/guys/bottoms/guys-jeans/_/N-adc

Sign Up For Our Free Loyalty Program & Earn Points On Every Cozy Comfort Purchase.

Guys Skinny & Slim Jeans for Men | rue21

https://www.rue21.com/store/guys/bottoms/guys-jeans/skinny-jeans/_/N-add

Stock Up On Fresh Guys Jeans Featuring Trending Black Skinny Jeans To Complete The Vibe

Guys' Jeans: Ripped Jeans, Skinny Jeans & More | rue21

https://www.rue21.com/store/guys/guys-jeans/_/N-98i

We Got New Trends & Summer Staples Dropping Daily At Affordable Prices. It's All About You at rue21! Shop The Newness You Want At Prices You Love. Free Shipping Orders $50+.

What do Rue21's customers say about them?

Review Score

2.7/5

Total Reviews

31

Info

rue21
5 Star
30.0%
4 Star
0.0%
3 Star
15.0%
2 Star
10.0%
1 Star
45.0%
Read reviews that mention
LiveLIfe Recreation

Such a sham

Reviewed on 2021-05-06T05:00:10

First they advertised a lot about their offers and when I ordered then they just like that decided tocancel all of my orders. Such a sham.
read more
Randi Young

Worst Experience

Reviewed on 2021-05-02T03:18:13

The manager at the store location in Auburn,Wa ( The Outlet Collection) watched my daughter shop the whole time in the store,not once did he or the sale associates offer to help find what she was looking for like they did others in the store. He made a shopping experience out to be the worst day. My daughter felt targeted because of the color of her skin, and felt like she didn't belong in the store. When she moved to a different part of the store he did too. They need better customer service/cultural awareness training. Will never shop at that store again. That manager definitely doesn't belong in retail.
read more
kelly kaden

Love the shopping experience there!

Reviewed on 2021-02-14T05:48:32

The staff there are always so friendly and helpful! The clothes are super cute and reasonablypriced.
read more
Sofia M.

Pretty okay

Reviewed on 2021-01-15T21:09:47

I've ordered a few things from rue21. The first thing I ordered, a plaid dress, came in a reasonable amount of time and in good quality.So, I ordered a necklace for my friend for her birthday, but the necklace broke 2 weeks later. I contacted support to get a refund because no way should something break THAT easily, and they issued me a $2.97 refund, even though the necklace was close to $7. I let it slide, but the next time I ordered something from them (another dress), it was too big on me, but when I looked into returning it, there was no packaging receipt in the bag it was shipped in. I once again contacted support, and for 2 weeks, they never got back to me. I had to drive 30 minutes to the closest rue21 store and get my money back, which was pretty frustrating. I'd say just shop somewhere else.
read more
Jo Thomas

Sold out items and wrong items sent

Reviewed on 2020-12-01T15:36:41

I ordered my items and without notifying me an item was cancelled they charged me for the full order.Once my order was received they sent me 4 items one of which was not on the order confirmation slip and was not one I had purchased. I called to get my refund for the cancelled item and to get a refund for the wrong item sent. I explained I had only received 3 out of 5 items and had an additional not ordered item. They issued credit for the cancelled item but 'escalated' the issue with the wrong item being sent. Refused to issue credit until I return the wrong item. I escalated to a supervisor which took forever to answer the phone and they agreed to a return credit for the wrong item immediately. I will never order from this merchant again. It is too much of a headache.
read more
Kat Lilic

Didn't ship items and refused to send them or give a refund.

Reviewed on 2020-12-01T02:27:29

I used to absolutely love Rue 21 and used to shop at their store at my local mall often.I had ordered a couple items during one of their sales and I had realized they didn't ship my bralette or my eyelash curler that I had paid for. I had emailed their support and didn't get a response until 2-3 weeks later and they told me that the weight is what it was supposed to be and that I would not get a refund for the items and they wouldn't send the items. I'm very disappointed in this company especially because I used to love buy from their stores but after this I will not be buying from them again. You'd be better off shopping at Mandee. They have similar clothes and actually ship your items.
read more
Jesse Ridgeway

Waiting for my package was very…

Reviewed on 2020-11-04T23:14:02

Waiting for my package was very disappointing. It took two whole weeks. No one contacted me back when I reached out.The package label was made 6 days before they sent the package out. I started to think I wasn’t getting my items. It sucks because the actual store is the reason I decided to shop online
read more
Toni Tucker

Really needs an app

Reviewed on 2020-10-10T23:51:08

I absolutely love Rue 21 with all my heart. However, I feel like they need an app since the website is pretty slow and doesn't let you save clothing.Other than that, it's amazing !! All my orders came so fast, and the plus size section is lovely.
read more

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