Review (August 2025)

Scouting is fun, hands-on learning and achievement that puts kids in the middle of the action and prepares them for today – and for life.

266.26M

Estimated Revenue

2.13M

Website Visitors

4/5

Trustpilot Score

What do we know about Boy Scouts of America?

Estimated Revenue (2020)

$266.26M

Total Employees

7500

Founded

1910

Industry

Civic Social Organization

Location

Irving, United States

About

Boy Scouts of America: Scouting is fun, hands-on learning and achievement that puts kids in the middle of the action and prepares them for today – and for life.

Social Links

Alexa Ranking: 68572

What is Boy Scouts of America's Revenue?

Boy Scouts of America's estimated revenue for 2024 is $266.26M.

What does Boy Scouts of America do?

The Boy Scouts of America (the BSA) is one of the largest Scouting organizations in the United States of America and one of the largest youth organizations in the United States, with more than 2.4 million youth participants and nearly one million adult volunteers. The BSA was founded in 1910, and since then, more than 110 million Americans have been participants in BSA programs at some time. The BSA is part of the international Scout Movement and became a founding member organization of the World Organization of the Scout Movement in 1922. The BSA's goal is to train youth in responsible citizenship, character development, and self-reliance through participation in a wide range of outdoor activities, educational programs, and, at older age levels, career-oriented programs in partnership with community organizations. For younger members, the Scout method is part of the program to instill typical Scouting values such as trustworthiness, good citizenship, and outdoors skills, through a variety of activities such as camping, aquatics, and hiking. In order to further these outdoor activities, the BSA has four high-adventure bases: Northern Tier (Minnesota, Manitoba, and Ontario), Philmont Scout Ranch (New Mexico), Sea Base (Florida), and Summit Bechtel Reserve (West Virginia). The traditional Scouting divisions are Cub Scouting for children in grades K-5, Scouts BSA for youth ages 11 to 17 and Venturing and Sea Scouting for young men and women ages 14 (or 13 and having completed the 8th grade) to 20.

What are the monthly traffic metrics for Scouting?

6/mo Traffic Growth

2.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

6.8Mins

Bounce Rate

38%

How fast is Scouting growing?

Scouting has grown by -12.5% in the last 6 months according to SimilarWeb.

How do people interact with Scouting?

Last month, Scouting received 2M visitors who spent an average of 6.8 minutes on the website and visited 8.0 different pages per session. Overall, 38% of people bounce on the first visit.

How do people find Scouting?

1.3M people (62%) visit Scouting directly. 660k (31%) people search for them in Google. Whereas, 23.5k (1%) discover Scouting through Facebook, Reddit, and YouTube. 56.2k (3%) visitors come from Scouting's email newsletters. Finally, 1k (0.0%) people come from affiliates and or paid referrals.

Who uses Scouting?

Scouting's top market is the United States and they receive 2.1M (97.6%) people.
Then the 2nd is Puerto Rico with 6.6k (0.3%).
The 3rd is is Philippines with 4k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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