Review (September 2024)

Slumberkins provides a range of emotional learning tools. with stories, plushes, & more we are here to support your child's emotional well-being. shop now!

4.06M

Estimated Revenue

134.13k

Website Visitors

3.2/5

Trustpilot Score

What do we know about Slumberkins?

Estimated Revenue (2020)

$4.06M

Total Funding

$2.8M

Total Employees

28

Founded

2016

Industry

Retail

Last Funding Date

Other Sep 2020

Location

Vancouver, Canada

About

Slumberkins: Slumberkins provides a range of emotional learning tools. With stories, plushes, & more we are here to support your child's emotional well-being. Shop Now!

Social Links

What is Slumberkins's Revenue?

Slumberkins's estimated revenue for 2023 is $4.06M.

What does Slumberkins do?

Our mission is to provide parents and caregivers with resources that promote positive skills for young children, while strengthening the parent-child bond. Featured on ABC's SHARK TANK ?

What are the monthly traffic metrics for Slumberkins?

6/mo Traffic Growth

28.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

134k

Time on Site

2.2Mins

Bounce Rate

46%

How fast is Slumberkins growing?

Slumberkins has grown by 24.4% in the last 6 months according to SimilarWeb.

How do people interact with Slumberkins?

Last month, Slumberkins received 134k visitors who spent an average of 2.2 minutes on the website and visited 3.0 different pages per session. Overall, 46% of people bounce on the first visit.

How do people find Slumberkins?

46.1k people (34%) visit Slumberkins directly. 42.2k (31%) people search for them in Google. Whereas, 29.2k (22%) discover Slumberkins through Facebook, Reddit, and YouTube. 5.2k (4%) visitors come from Slumberkins's email newsletters. Finally, 8.1k (6.0%) people come from affiliates and or paid referrals.

Who uses Slumberkins?

Slumberkins's top market is the United States and they receive 123.9k (92.4%) people.
Then the 2nd is Turkey with 2.9k (2.2%).
The 3rd is is Canada with 1.4k (1.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Slumberkins's ads on Google?

Google Ads

Slumberkins | For Children & Caregivers

https://slumberkins.com

Promotes early emotional learning, helping you raise strong, caring, & confident children. Deepen the bond with your little one while teaching them valuable life skills. Premium Quality. Keepsake Affirmation Card. Approved For All Ages. Ideal Size For Cuddles.

Plush Toys By Slumberkins - Premium Quality

https://slumberkins.com

Free Shipping On U.S. Orders $75+. Sign Up For Updates!

Keyword: plush dog toys

Perfect Gifts for Kids - Support A World of Feelings

https://slumberkins.com/pages/skillbuilding-crews

These cuddly creatures give kids the tools to resolve conflict, process changes, and more. "Our Creatures help teach coping skills for anxiety, self-doubt, family change and more. " Approved For All Ages. Ideal Size For Cuddles.

Perfect Gifts for Kids - Give More Than Just A Toy

https://slumberkins.com/pages/skillbuilding-crews

These cuddly creatures give kids the tools to resolve conflict, process changes, and more. "Our Creatures help teach coping skills for anxiety, self-doubt, family change and more. " Ideal Size For Cuddles. Approved For All Ages.

Educational Gifts for Kids - Perfect Gifts for Kids

https://slumberkins.com/pages/skillbuilding-crews

Give children a gift that helps them build self-esteem, manage stress, and more. "Our Creatures help teach coping skills for anxiety, self-doubt, family change and more. " Keepsake Affirmation Card. Approved For All Ages. Ideal Size For Cuddles.

Keyword: christmas gift idea for kids

What do Slumberkins's customers say about them?

Review Score

3.2/5

Total Reviews

6

Info

Slumberkins
5 Star
33.3%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
66.7%
Read reviews that mention
Viviane Monk

Amazing business and products!

Reviewed on 2021-03-04T14:55:40

I came across Slumberkins through an Instagram advertisement. Without searching much about the company,and based only on what the advertisement was showing, I decided to buy one for my friend's son who is soon to become a big brother. Children go through a tough time when there is change in their lives and they need the affirmation that they are still loved and connected. I was not expecting much from this order as I have been pretty disappointed with other purchases from IG advertisements. However, Slumberkins not only delivered what they advertised but put me in a stage of awe on how they treated me all the way to the delivery of my purchase. They kept me updated the whole time of shipping status and delivered my order really fast. I forgot to sign my greeting card and they contacted me to get my permission to share my identity after my friend contacted them to know who had sent them the gift. I became a huge fan of their business to the point that I want to buy their whole collection to myself. I am now exploring their products and I am very impressed with all the social emotional learning resources they offer to help children to cope with whatever feeling or challenge they are facing. Resources include snuggler, books, family activity, coloring pages, storytime and affirmation. They even offer teacher tools with interactive lessons, classroom products, and free classroom activities. I am so glad to see a company offering such a beautiful and powerful product. Check out their products and gift all the little ones you love and care about! Let's make sure our children grow knowing that they matter and they are worthy, loved and cared. We need to build a better society and we must start with our children.
read more
Christianna

I FINALLY received my daughters…

Reviewed on 2021-01-24T20:21:45

I FINALLY received my daughters Slumberkins snuggler. I was so excited to open it and give it to her.I was completely disappointed. Considering the price I paid for it and the time it took to get here when they said it would take 1-4 days, i was expecting it to be a lot bigger. The pictures on the site were very deceiving. I was expecting more of a baby blanket size, but it’s the size of a small stuffed animal without the stuffing. Had I known, I would’ve just gotten a stuffed animal. I’m extremely disappointed and I wouldn’t recommend.
read more
Indigo Fire

I ordered 5 items from Slumberkins on…

Reviewed on 2020-12-25T01:58:19

I ordered 5 items from Slumberkins on November 27th. They did not send them until December 18th .Now they will not be here in time for Christmas. Which is very sad and frustrating for me. When contacting them they blamed Post Office. I understand the Post office is overwhelmed with all the holidays and Covid. But this is on them not the Post office. I have order their stuff animals before and my granddaughters loved them and the books. But after this situation I will no longer due business with them. There are other companies that do this kind of products as well. I will try a new company in future.
read more
Jordan

I am in love with our Slumberkin

Reviewed on 2020-12-13T20:05:08

I am in love with our Slumberkin! We recently purchased a Slumberkin and its corresponding book.I was very impressed with the quality and content in the book. I love how simply it tackles changes to families and provides affirmations to repeat. Shipping did take a while but it was clearly stated on the website that the shipping window is longer than normal right now. I received a tracking number as soon as it did ship and everything arrived in perfect condition. I am excited to use Slumberkins more as my child grows and faces difficult problems.
read more
Kim Parker

Absolute scam

Reviewed on 2020-06-30T21:49:10

Such poor customer service. I spent $150+ on an order from this company and received an email saying it would ship in 1-4 days.7 days later there was still no shipping, the company’s excuse? That they didn’t have boxes and they “missed the mark.” Why they’re charging credit cards knowing full well they aren’t going to meet their own self prescribed shipping obligation is beyond me. I’ve been following this company for quite some time and was SO excited for our first order, but they turned out to just be a massive disappointment. The watered down response and ridiculous excuse for lack of communication on order processing is shameful. I’m glad we received a refund, but the fact that they KNEW they weren’t going to meet the shipping window and didn’t even bother to email customers is disappointing. Don’t promise customers a product you can’t manage to get to them, especially not for such an over inflated price tag. They claimed the shipping boxes needed to get orders out arrived 6/26 however, as of 6/30 people are still without tracking information. Yesterday, dozens of customers were asking about shipping on Slumberkins and Camp Slumberkins Instagram accounts. All comments regarding those delays and MULTIPLE people sharing they haven’t been updated have been deleted by the company. Today, comments are still being deleted as posted when the company is being questioned about the lack of communication and the shipping issue. This is clearly just another company taking advantage of parents by overcharging for cute things because they know they’ll sell. They absolutely do not care about their customers.
read more
Ryan Keating

Ordered on Nov 13 for daughters …

Reviewed on 2017-12-22T17:33:22

Ordered on Nov 13 for daughters Christmas present. Still haven’t received anything.

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