Review (August 2025)
Over 1 million designs available for fabric, wallpaper, bedding, table linens & much more. all created by independent artists and using eco-friendly printing.
23.41M
Estimated Revenue
1.72M
Website Visitors
4.4/5
Trustpilot Score
What do we know about Spoonflower?
Estimated Revenue (2020)
$23.41M
Total Funding
$25M
Total Employees
240
Founded
2008
Industry
Internet
Last Funding Date
Venture (Round not Specified) Aug 2015
Location
Durham, United States
About
Spoonflower: Shop unique pillows, tea towels, cloth napkins, and more designed by independent artists from around the world. Discover your one-of-a-kind piece today.
What is Spoonflower's Revenue?
Spoonflower's estimated revenue for 2024 is $23.41M.
What does Spoonflower do?
Spoonflower's mission is to inspire individuals to make, buy and sell unique products built around color and pattern. Our e-commerce website makes it possible for individuals to create, sell, and shop for unique fabrics, wallpaper and home decor, such as bedding and table linens. Many of the designers who use Spoonflower to create products also use it to sell their artwork, making Spoonflower the world's largest marketplace of surface designs. The community of designers and shoppers who make up Spoonflower is central to what we do. Our goal is to continue to expand the reach of Spoonflower's services internationally, and, more generally, to expand the opportunities available for individuals to express themselves through color, pattern and personalization. At Spoonflower, creativity, customer-focus, resourcefulness, authenticity, fun and trust are the core values of our workplace. Our team is full of creative, multitalented individuals who embody -- like our customers -- a DIY ethic and an embrace of hard work. We offer team members competitive benefits, support of continuing education, the chance to learn new skills and to move within the company, and a dynamic and flexible company culture.
What are the monthly traffic metrics for Spoonflower?
6/mo Traffic Growth
17.40%
All Time Traffic Growth
Create Free Account
Monthly Hits
2M
Time on Site
6.2Mins
Pages per Visit
7.0
Bounce Rate
48%
How fast is Spoonflower growing?
Spoonflower has grown by 2.2% in the last 6 months according to SimilarWeb.
How do people interact with Spoonflower?
Last month, Spoonflower received 2M visitors who spent an average of 6.2 minutes on the website and visited 7.0 different pages per session. Overall, 48% of people bounce on the first visit.
How do people find Spoonflower?
735.4k people (43%) visit Spoonflower directly. 704.1k (41%) people search for them in Google. Whereas, 102.8k (6%) discover Spoonflower through Facebook, Reddit, and YouTube. 25.5k (1%) visitors come from Spoonflower's email newsletters. Finally, 38.6k (2.2%) people come from affiliates and or paid referrals.
Who uses Spoonflower?
Spoonflower's top market is the United States and they receive 1.3M (76.2%) people.Then the 2nd is United Kingdom with 79.9k (4.6%).The 3rd is is Canada with 67.6k (3.9%).
Traffic Growth (last 6 months)
What do Spoonflower's customers say about them?
Review Score
4.4/5
Total Reviews
934
Info
Spoonflower5 Star
50.0%
4 Star
0.0%
3 Star
0.0%
2 Star
20.0%
1 Star
30.0%
Read reviews that mention
Susan Connor
Disappointed and confused
Reviewed on 2021-05-18T15:05:29
I keep getting emails from Spoonflower that they’re having sales for this or that.But I ordered weeks ago and my order was supposed to ship several days ago, and no communication about that other than a disclaimer on the site that they’re running behind. I don’t understand why you are having sales to increase your volume if you can’t ship out what people have already bought and paid for. I have ordered before and it was better....maybe you ought to focus less on revenue from sales and more on retention of loyal customers.
read more
Danielle Forrester
I’m really frustrated about this order
Reviewed on 2021-05-17T01:57:09
I’m really frustrated about this order. I’ve never ordered from here before because I hadn’t heard great things about their knit.But I was ordering cotton and had specific color scheme in mind. Their fabric is much more expensive than small shops on Etsy but I needed a variety of similar colors for my quilt so I order 3 yards of 5 different patterns. When comparing them to the small shop fabrics I also ordered, it’s very stiff. I tried washing and the colors faded. Plus, there’s 2 inches on all four edges of white space. In three yards, that (108x4) + (44x4) so that makes 608 inches of white space on just one piece of fabric. I had started planning a big wallpaper order, but there’s no way I’m ordering from here again.
read more
Lauren Kincaid
Really poor quality
Reviewed on 2021-05-09T16:35:37
Really poor quality! I purchased several walll paper samples and some napkins in a Toile fabric.It took many weeks for the samples to get here, they do not seem to be good quality. But the fabric napkins are the WORST! They are thin and very poor quality, the print is only on one side, and they are extremely small- folded up these are cocktail napkin sized. The toile fabric print is also poorly done. I would never order from this company again.
read more
Jo Bradway
I ordered 6 yards of BOTANICAL…
Reviewed on 2021-05-07T19:26:45
I ordered 6 yards of BOTANICAL AUSTRALIA LARGE in the celosia velvet to cover a chair.Let me tell you....This fabric is absolutely STUNNING - nothing short of gorgeous! It's soft and the colors are extremely bold and beautiful. The chair will be paired with two couches - a curvy Henredon in a leopard print and an oversized antique camel-back red velvet couch that has gold wooden trim. B-L-I-N-G!
read more
Lynn Andrew
Best fabric site and service I have…
Reviewed on 2021-05-07T10:03:28
Best fabric site and service I have come across. The website had useful descriptions of the fabric and beautiful designs.The fabric arrived in good time, lovely and bold print colour, exactly as seen online (fabric, performance pique). Brilliant to be able to order samples and it comes with a detailed summary of the order with pictures of each fabric making it easy to re-order. I will definitely be getting some minky as the sample is gorgeous and so soft.
read more
Wendy
Excellent customer service exactly as I wanted it to look great customize. Definitely will do business again
Reviewed on 2021-05-06T15:55:10
Excellent customer service and the custom material I ordered is exactly as the picture I sent them as to what I wanted.I love it.
read more
Nicole D. Copper
As an artist that sell patterns here
Reviewed on 2021-05-01T19:53:42
I can say this company has been great. If I have had a problem they responded and worked with me on it.I have also never had a late payment.
I love knowing that that orders are not sent out to third party factories.
You may wonder why I(as an artist) am leaving this review, its for customers and other artist to know this company is worth their time.
read more
Theara S. C
They have unique fabrics
Reviewed on 2021-04-23T04:51:27
They have unique fabrics, but their fabrics are hard and stiff. Even worth is that color stains my iron.Not the mention they are expensive and shipping took almost 1month. I am not buying from them again no matter how cute their stuff is. It's not worth it.
read more
You May Also Find These Company Reviews Interesting
Ralphlauren
Ralph lauren offers designer men’s, women’s, kids’ & baby clothing & accessories and home furnishings. free fast shipping with an rl account & free returns.... More
Category
Lifestyle