Review (August 2025)

Pregnancy, baby, toddler advice for canadian parents

5M

Estimated Revenue

2.04M

Website Visitors

4/5

Trustpilot Score

What do we know about Today's Parent?

Estimated Revenue (2020)

$5M

Total Employees

23

Founded

1986

Industry

Publishing

Location

Toronto, Canada

About

Today's Parent: Pregnancy, baby, toddler advice for Canadian parents

Social Links

Alexa Ranking: 80531

What is Today's Parent's Revenue?

Today's Parent's estimated revenue for 2024 is $5M.

What does Today's Parent do?

Today's Parent, Canada's national parenting media brand, is committed to helping parents build happy, healthy families. Speaking to moms and dads of children from birth to 9+, we tackle the complete range of parenting issues, including food, health, education and behaviour, across our print and digital magazine, our website and highly engaged social media community. In 2009, Today's Parent was voted Magazine of the Year by The Canadian Society of Magazine Editors. In 2012, todaysparent.com was voted Magazine of the Year - Digital at the Canadian Online Publishing Awards. Our website also took Silver for Best Companion Website at the 2012 Canadian Online Publishing Awards. Today's Parent magazine is published monthly by Rogers Publishing Limited, a division of Rogers Media Inc. Our website and social media accounts are updated daily.

What are the monthly traffic metrics for Todaysparent?

6/mo Traffic Growth

0.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

0.9Mins

Bounce Rate

73%

How fast is Todaysparent growing?

Todaysparent has grown by -8.2% in the last 6 months according to SimilarWeb.

How do people interact with Todaysparent?

Last month, Todaysparent received 2M visitors who spent an average of 0.9 minutes on the website and visited 1.0 different pages per session. Overall, 73% of people bounce on the first visit.

How do people find Todaysparent?

198.1k people (10%) visit Todaysparent directly. 1.8M (86%) people search for them in Google. Whereas, 54.4k (3%) discover Todaysparent through Facebook, Reddit, and YouTube. 10.4k (1%) visitors come from Todaysparent's email newsletters. Finally, 1k (0.1%) people come from affiliates and or paid referrals.

Who uses Todaysparent?

Todaysparent's top market is the United States and they receive 942.5k (46.1%) people.
Then the 2nd is Canada with 299k (14.6%).
The 3rd is is United Kingdom with 155.5k (7.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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