Tula: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Clean + effective skincare made with probiotic extracts and superfoods. get your healthiest, brightest skin ever with 15% off your first order & email signup.

Estimated Revenue

544.84k

Website Visitors

4/5

Trustpilot Score

What do we know about TULA Skincare?

Estimated Revenue (2020)

$2M

Total Funding

$12.2M

Total Employees

140 Founded

2014

Industry

Cosmetics

Last Funding Date

Venture (Round not Specified) Oct 2018

Location

New York, United States

About

TULA Skincare: Clean + effective probiotic skincare made with superfoods. Get your healthiest, brightest skin ever with 15% off your first order & email signup.

Social Links

Alexa Ranking: 174575

What is TULA Skincare's Revenue?

TULA Skincare's estimated revenue for 2024 is $2M.

What does TULA Skincare do?

TULA Skincare is a clean & effective skincare brand offering innovative products powered by probiotic extracts and superfoods. As a DTC / digitally native brand, we engage our customers at every touchpoint to help them feel confident in their skin and make it easier for our community to achieve a healthy balance, inside and out. Alongside TULA.com we retail with ULTA Beauty, Nordstrom, Neiman Marcus, Dermstore, QVC and Amazon. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world. Our team has experience in some of the top consumer startups and beauty companies. TULA headquarters are based in New York City.

What are the monthly traffic metrics for Tula?

6/mo Traffic Growth

-14.60%

All Time Traffic Growth

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Monthly Hits

545k

Time on Site

1.9Mins

Bounce Rate

53%

How fast is Tula growing?

Tula has grown by -16.2% in the last 6 months according to SimilarWeb.

How do people interact with Tula?

Last month, Tula received 545k visitors who spent an average of 1.9 minutes on the website and visited 3.0 different pages per session. Overall, 53% of people bounce on the first visit.

How do people find Tula?

243.7k people (45%) visit Tula directly. 214k (39%) people search for them in Google. Whereas, 27.8k (5%) discover Tula through Facebook, Reddit, and YouTube. 8.3k (2%) visitors come from Tula's email newsletters. Finally, 12.4k (2.3%) people come from affiliates and or paid referrals.

Who uses Tula?

Tula's top market is the United States and they receive 489k (89.8%) people.
Then the 2nd is Canada with 10.7k (2.0%).
The 3rd is is India with 4.1k (0.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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