Review (August 2025)

Skip the rental car counter and book the perfect car on turo, the world's largest car sharing marketplace. got a car? earn extra cash by sharing it on turo.

250M

Estimated Revenue

5.08M

Website Visitors

4.3/5

Trustpilot Score

What do we know about Turo?

Estimated Revenue (2020)

$250M

Total Funding

$467.4M

Total Employees

530

Founded

2009

Industry

Computer Software

Last Funding Date

Series E Feb 2020

Location

San Francisco, United States

About

Turo: Skip the rental car counter and book the perfect car on Turo, the world's largest car sharing marketplace. Got a car? Earn extra cash by sharing it on Turo.

Social Links

Alexa Ranking: 3446

What is Turo's Revenue?

Turo's estimated revenue for 2024 is $250M.

What does Turo do?

Turo — Way better than a rental car Turo is a peer-to-peer car sharing marketplace where you can book any car you want, wherever you want it, from a vibrant community of trusted hosts across the US, Canada, and the UK. Guests choose from a totally unique selection of nearby cars, while hosts earn extra money to offset the costs of car ownership. A pioneer of the sharing economy and travel industry, Turo is a safe, supportive community over 11 million strong with more than 400,000 vehicles listed and over 850 unique makes and models available. Whether it's a truck to help out on moving day, a Mercedes-Benz for a luxurious weekend away, or a classic VW bus for a picture-perfect road trip, Turo lets you find the perfect vehicle for your next adventure. Turo has raised $450M+ from top-tier investors, including Kleiner Perkins, Canaan Partners, August Capital, GV, Shasta Ventures, Sumitomo Corporation, SK Holdings, Daimler AG, and IAC. Turo's insurance partners are Liberty Mutual in the US, Intact in Canada, and Allianz in Europe. With a talented, dedicated team, Turo is changing the way people think about travel. Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog Field Notes at https://blog.turo.com.

What are the monthly traffic metrics for Turo?

6/mo Traffic Growth

72.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

5M

Time on Site

7.1Mins

Bounce Rate

37%

How fast is Turo growing?

Turo has grown by 11.8% in the last 6 months according to SimilarWeb.

How do people interact with Turo?

Last month, Turo received 5M visitors who spent an average of 7.1 minutes on the website and visited 7.0 different pages per session. Overall, 37% of people bounce on the first visit.

How do people find Turo?

2.3M people (45%) visit Turo directly. 2.2M (44%) people search for them in Google. Whereas, 73.4k (1%) discover Turo through Facebook, Reddit, and YouTube. 76.3k (2%) visitors come from Turo's email newsletters. Finally, 12.9k (0.3%) people come from affiliates and or paid referrals.

Who uses Turo?

Turo's top market is the United States and they receive 4.4M (86.3%) people.
Then the 2nd is Canada with 321.2k (6.3%).
The 3rd is is United Kingdom with 112.4k (2.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Turo's ads on Google?

Google Ads

Rent The Perfect Car | Miami Beach Car Rental‎

https://turo.com/search

Rent cars from $25/day - Cars delivered to you

https://turo.com/us/en/search

Find the perfect car for any occasion and every budget, and book from trusted local hosts.

Rent cars from $25/day - Cars delivered to you

https://turo.com/

Find the perfect car for any occasion and every budget, and book from trusted local hosts. Insurance available. 24/7 customer support. 24/7 roadside assistance.

Keyword: rent a car for cheap

Rent cars from $25/day - Cars delivered to you - turo.com

https://turo.com/

Find the perfect car for any occasion and every budget, and book from trusted local hosts.

Rent cars from $29/day - Cars delivered to you

https://turo.com/us/en/search

Find the perfect car for any occasion and every budget, and book from trusted local hosts. Insurance options included. 24/7 customer support. 24/7 roadside assistance. 24/7 Roadside Assistance. 24/7 Customer Support. Book From 5500+ Cities.

What do Turo's customers say about them?

Review Score

4.3/5

Total Reviews

10732

Info

Turo
5 Star
85.0%
4 Star
15.0%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
Toya Jones

Very quick easy process

Reviewed on 2021-05-19T20:20:24

Very quick easy process - seamless from start to finish
Brad

all went well

Reviewed on 2021-05-19T20:03:51

all went well. Great service
Amy

Will use this service again

Reviewed on 2021-05-19T19:56:55

Pick up and drop off was very easy. The car was in great condition and our host responded to ourmessages quickly.
read more
Andrew DeTolve

Convenient

Reviewed on 2021-05-19T19:32:17

Convenient, cost effective, and great customer service!!!!!
Meta Cam

First time using Turo app and I will…

Reviewed on 2021-05-19T19:29:49

First time using Turo app and I will definitely use again . Prices for car rentals is almost have thecost of big name rental car company without the 20% plus $300 deposits the car rental company charges
read more
Doruk Atik

Great Customer Service and Reliable Rental Company

Reviewed on 2021-05-19T19:27:36

Hey It wasn’t my first time using TURO, returning customer. TURO has communicated well about the pick up place and was clear about processes were taken upon completing trip.I had one problem with debit/credit card. Where the card is from, Panamá, has credit and debit Mastercards. I used this method of payment in November however I couldn’t this past week. I would like to report that issue. Can you please also let me know when the security deposit will be reimbursed to the card ? Thanks in advance Doruk Atik
read more
Kao Saelee

Suncoast Automotive L

Reviewed on 2021-05-19T19:22:12

Suncoast Automotive L. was great company to lease with. I had a little trouble find the garage where the vehicle was park in but other than that.Every thing went as plan no hiccup. I just pick up the car and was on my way. I would lease from them again in the near future.
read more
Ivan Nova

Awesomeness (first time user)

Reviewed on 2021-05-19T19:18:04

First time user and everything went as planned from the online reservation, quality of the vehicle tothe communication with the host during both pickup and drop off..will defenelity use it again and share my experience with family and friends.
read more

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