Wapt: See Their Revenue, Competitors, Traffic, and Reviews (July 2025)

Review (July 2025)

Get the latest jackson, ms, news. with top local, national, and sports stories, plus all the jackson weather info you need, wapt is the place to be.

6.71M

Estimated Revenue

857.35k

Website Visitors

4/5

Trustpilot Score

What do we know about WAPT-TV?

Estimated Revenue (2020)

$6.71M

Total Employees

42 Founded

1970

Industry

Broadcast Media

Location

Jackson, United States

About

WAPT-TV:

Social Links

Alexa Ranking: 157681

What is WAPT-TV's Revenue?

WAPT-TV's estimated revenue for 2024 is $6.71M.

What does WAPT-TV do?

16 WAPT (Hearst Television Inc) is Central Mississippi's go-to source for breaking news, urgent weather updates, and one-of-a-kind local stories. Established in 1970, 16 WAPT is a vital fixture of the metro community and strives daily to use the local news platform to build a better Mississippi.

What are the monthly traffic metrics for Wapt?

6/mo Traffic Growth

15.60%

All Time Traffic Growth

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Monthly Hits

857k

Time on Site

1.5Mins

Bounce Rate

54%

How fast is Wapt growing?

Wapt has grown by -16.3% in the last 6 months according to SimilarWeb.

How do people interact with Wapt?

Last month, Wapt received 857k visitors who spent an average of 1.5 minutes on the website and visited 2.0 different pages per session. Overall, 54% of people bounce on the first visit.

How do people find Wapt?

326.9k people (38%) visit Wapt directly. 422.9k (49%) people search for them in Google. Whereas, 76.8k (9%) discover Wapt through Facebook, Reddit, and YouTube. 12.8k (1%) visitors come from Wapt's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Wapt?

Wapt's top market is the United States and they receive 835.9k (97.5%) people.
Then the 2nd is Canada with 3.8k (0.4%).
The 3rd is is Brazil with 1.9k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Wapt's ads on Google?

Google Ads

Wapt.com - 16 WAPT - Breaking News, Latest News