Review (August 2025)

Discover our full range of books at waterstones.com. buy online with free uk delivery on orders over £25 or click & collect within hours.waterstones.com

6.33M

Estimated Revenue

6.18M

Website Visitors

3.6/5

Trustpilot Score

What do we know about Waterstones?

Estimated Revenue (2020)

$6.33M

Total Employees

1300

Founded

1982

Industry

Retail

About

Waterstones: Discover our full range of books at Waterstones.com. Buy online with Free UK Delivery on Orders Over £25 or Click & Collect within hours. waterstones.com

Social Links

Alexa Ranking: 22895

What is Waterstones's Revenue?

Waterstones's estimated revenue for 2024 is $6.33M.

What does Waterstones do?

With almost 300 bookshops and employing over 3000 booksellers , Waterstones is the leading high street bookseller in the UK and Ireland. Amsterdam and Brussels play host to Waterstones' European presence, and two further jewels in the bookseller's crown are London's Hatchards and Dublin's legendary bookshop Hodges Figgis. Waterstones has opened several new shops over the last few years and invested in existing locations. The company also achieved a turnaround of fortunes for their online platform, Waterstones.com. In 2018 Waterstones further acquired British bookshop chain Foyles. Good bookselling and bookseller expertise is the driving force behind Waterstones' bookshops, and every year Waterstones runs thousands of author events across the country from weekly story time sessions and book clubs to author talks and large book signings. One of the biggest events of the year is the prestigious Waterstones Children's Book Prize, voted for by Waterstones' expert booksellers. Other notable activity include the Waterstones Book Of The Year announcement and support for the Waterstones Children's Laureate.

What are the monthly traffic metrics for Waterstones?

6/mo Traffic Growth

-17.50%

All Time Traffic Growth

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Monthly Hits

6M

Time on Site

2.4Mins

Bounce Rate

58%

How fast is Waterstones growing?

Waterstones has grown by 3.7% in the last 6 months according to SimilarWeb.

How do people interact with Waterstones?

Last month, Waterstones received 6M visitors who spent an average of 2.4 minutes on the website and visited 3.0 different pages per session. Overall, 58% of people bounce on the first visit.

How do people find Waterstones?

1.7M people (27%) visit Waterstones directly. 4.1M (66%) people search for them in Google. Whereas, 163.7k (3%) discover Waterstones through Facebook, Reddit, and YouTube. 23.7k (0%) visitors come from Waterstones's email newsletters. Finally, 70.3k (1.1%) people come from affiliates and or paid referrals.

Who uses Waterstones?

Waterstones's top market is the United Kingdom and they receive 4.5M (72.6%) people.
Then the 2nd is United States with 324.8k (5.3%).
The 3rd is is France with 119.4k (1.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Waterstones's ads on Google?

Google Ads

www.Waterstones.com - Waterstones

https://www.waterstones.com/book/the-dinner-guest/b-p-walter/9780008446086

Discover a brand new chilling, ingeniously plotted domestic noir thriller from B P Walter. Classic crime meets Donna Tartt. Get Gift Cards. Register Online. Find A Shop.

Keyword: waterstones bookshop london

What do Waterstones's customers say about them?

Review Score

3.6/5

Total Reviews

1022

Info

Waterstones
5 Star
75.0%
4 Star
15.0%
3 Star
0.0%
2 Star
0.0%
1 Star
10.0%
Read reviews that mention
Trevor DC Gamble

Generally very good bookshops

Reviewed on 2021-05-22T14:15:52

Generally very good bookshops. I actually prefer going into my local Waterstones in East Grinstead than the local independent book shop in the town personally.Very fast ordering service here. Always good staff polite and helpful, always seem to make a point of acknowledging with a greeting to one as you go in. Which is very pleasing, and not something you see in most shops these days. I've also ordered books online with Waterstones and delivery was very fast indeed.
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Nadia

Brilliant customer service

Reviewed on 2021-05-21T12:50:36

Ordered a book didn’t receive it in the timeframe that Waterstones said I should-spoke to customer service a gentleman called Barry Dent he was most helpful,friendly, courteous and efficient. My book was with me four days later. If I could give him 10 stars I would. I try to buy all my books from Waterstones as am a great fan.
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MH

Excellent range; okay prices

Reviewed on 2021-05-20T18:12:47

Excellent range, especially in the bigger stores. Love the deals (BOTO1/2P). Biographies,horror and literary sections are probably the best. That said, they struggle to compete on price compared to most online platforms and/or supermarkets (WHS, Tesco etc)
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Linda Woodley

Excellent service and very nice people…

Reviewed on 2021-05-20T10:08:29

Excellent service and very nice people to speak with
Josephine Holley

Fantastic customer service from Georgina Walker

Reviewed on 2021-05-19T14:51:59

Fantastic customer service with an actual real-life, friendly, helpful human being rather than a bot.Problem sorted in no time. Exactly what customer service should be :)
read more
KATE ANTHONY

Great Customer Service

Reviewed on 2021-05-19T12:25:37

Great Customer Service! I am grateful to Georgina for making sure my issues were handled.Beyond the original issue, Georgina helped answer a question I placed another ticket on that went unanswered. She went above and beyond. :)
read more
gunsnroses

Waterstones won't print a book in stock

Reviewed on 2021-05-18T23:38:19

I ordered a book about 4 days ago. The book was in stock online and I ordered for click and collect.The tracking page has been stuck on order received. Finally rang them today to see what was happening, and the guy who answered the phone explained to me that even though the book is "in stock" Waterstones will not print it until they receive enough orders of the book as its expensive for them to do so. There is no ETA when that will be. I was told that the fact they have it in stock is a matter of interpretation, since they do have it and they just refuse to print and deliver it. I was told it could be weeks or it could be months. Considering its an academic book of a highly niche topic, I think I will have to wait around for months. In all other cases I would have asked for a refund already but I can't. This is because I converted some lifestyle vouchers to Waterstone gift cards and have no desire to be stuck with £50 gift cards with them after this experience. If I ordered from Amazon I would have had it delivered 3 days ago. Kudos to the guy on the phone for being honest, but this kind of service is appalling. Never again will I purchase any book from Waterstone, even in-store. The best solution the guy on the phone offered me was to call back in a week's time for an update and maybe they will have decided to print by then. This is what the confirmation email says: "We aim to dispatch in stock items within 24 hours". What a flat out lie that is!
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Geo

Great Customer Support

Reviewed on 2021-05-18T16:44:38

Really appreciate the polite and patient support provided by waterstones ( Georgina)in resolution of an issue with my order. Feedback was prompt and accurate which greatly aided a timely result.
read more

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