Review (August 2025)

Wbur is boston's npr news station, featuring npr news and programs such as car talk, on point, here & now, only a game and radio boston.

9.31M

Estimated Revenue

1.98M

Website Visitors

4/5

Trustpilot Score

What do we know about WBUR?

Estimated Revenue (2020)

$9.31M

Total Employees

250

Founded

1950

Industry

Broadcast Media

Location

Boston, United States

About

WBUR: WBUR is Boston's NPR News Station, featuring NPR news and programs such as Car Talk, On Point, Here & Now, Only A Game and Radio Boston.

Social Links

Alexa Ranking: 51736

What is WBUR's Revenue?

WBUR's estimated revenue for 2024 is $9.31M.

What does WBUR do?

90.9 WBUR-FM is Boston's NPR news station and the home of nationally syndicated programs, including On Point, Here & Now, Only A Game and Car Talk, which reach millions of listeners each week on NPR stations across the country and online. WBUR provides listeners with thorough coverage of local, national and international news from NPR, Public Radio International and the BBC, in addition to its own locally produced content. WBUR has a dedicated newsroom reporting original, local content throughout the day, as well as Radio Boston, a daily news magazine examining issues, news, people and places through a distinctly Boston lens. Through a dynamic exchange of ideas, WBUR serves and engages the local community as a source of news and information, providing insight and cultural context that unites a diverse, complex and changing world.

What are the monthly traffic metrics for Wbur?

6/mo Traffic Growth

-32.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

1.0Mins

Bounce Rate

78%

How fast is Wbur growing?

Wbur has grown by 23.8% in the last 6 months according to SimilarWeb.

How do people interact with Wbur?

Last month, Wbur received 2M visitors who spent an average of 1.0 minutes on the website and visited 2.0 different pages per session. Overall, 78% of people bounce on the first visit.

How do people find Wbur?

595.9k people (30%) visit Wbur directly. 1.1M (55%) people search for them in Google. Whereas, 184.7k (9%) discover Wbur through Facebook, Reddit, and YouTube. 15.5k (1%) visitors come from Wbur's email newsletters. Finally, 517.5 (0.0%) people come from affiliates and or paid referrals.

Who uses Wbur?

Wbur's top market is the United States and they receive 1.6M (79.1%) people.
Then the 2nd is Canada with 60.6k (3.1%).
The 3rd is is United Kingdom with 38.2k (1.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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