Review (July 2024)

Do less and earn more with wealthfront. we make it easy to maximize your returns, lower your taxes, and grow your money effortlessly.

29M

Estimated Revenue

1.3M

Website Visitors

3.4/5

Trustpilot Score

What do we know about Wealthfront?

Estimated Revenue (2020)

$29M

Total Funding

$204.5M

Total Employees

250

Founded

2011

Industry

Financial Services

Last Funding Date

Series E Jan 2018

Location

Palo Alto, United States

About

Wealthfront: With Wealthfront, get high-interest checking and enjoy automated investing. Get a diversified portfolio with a robo-advisor and make no manual trades yourself.

Social Links

Alexa Ranking: 1796

What is Wealthfront's Revenue?

Wealthfront's estimated revenue for 2023 is $29M.

What does Wealthfront do?

Wealthfront is a nextgen banking service. We help you manage your money for both your short-term and long-term goals by providing a Cash Account with checking features and high interest, best-in-class automated investment management, and free financial advice, anytime you want it. We entered into the banking space in a big way this year with the launch of our cash account that offers an interest rate 5x greater than the national average. We've been overwhelmed by the response and have grown nearly 100% this year already to manage nearly $20 billion in total client assets. Our ultimate vision is to optimize and automate all of our clients' finances and build what we call Self-Driving Money™️. We want clients to be able to automatically deposit their paycheck into their Wealthfront account, and let us take care of the rest — paying their bills, topping off their emergency fund or 401(k), and investing the rest based on their specific goals and lifestyle. Join us so you can help us turn this industry on its head and build a service that our clients don't just like, they love. Want to help us re-architect the financial industry? Take a look at our open positions here: https://www.wealthfront.com/careers. https://www.wealthfront.com/disclosures

What are the monthly traffic metrics for Wealthfront?

6/mo Traffic Growth

16.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

5.6Mins

Bounce Rate

24%

How fast is Wealthfront growing?

Wealthfront has grown by -39.6% in the last 6 months according to SimilarWeb.

How do people interact with Wealthfront?

Last month, Wealthfront received 1M visitors who spent an average of 5.6 minutes on the website and visited 6.0 different pages per session. Overall, 24% of people bounce on the first visit.

How do people find Wealthfront?

1M people (80%) visit Wealthfront directly. 185.7k (14%) people search for them in Google. Whereas, 28.6k (2%) discover Wealthfront through Facebook, Reddit, and YouTube. 21.2k (2%) visitors come from Wealthfront's email newsletters. Finally, 7.3k (0.6%) people come from affiliates and or paid referrals.

Who uses Wealthfront?

Wealthfront's top market is the United States and they receive 1.2M (92.8%) people.
Then the 2nd is Canada with 7.8k (0.6%).
The 3rd is is India with 6.7k (0.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Wealthfront's ads on Google?

Google Ads

Wealthfront Save, Plan, Invest | Get 2.57% APY On Your Cash‎

https://www.wealthfront.com/

Grow Your Savings Faster. Automate Your Investments. Plan For Your Goals All In One Place. Get 2.57% APY—The Highest Available Interest Rate On The Market Per Bankrate.com. Retirement Planning. Start Saving for College. 529 Plans. 2.57% APY. Highest APY,

Wealthfront Cash & Investing - Streamline Your Finances

https://www.wealthfront.com/

Upgrade Your Banking and Grow Your Long-Term Wealth. Save. Spend. Invest. All In One App. Automate Your Savings. Grow Your Long-Term Wealth. Banking And Investing In One Place. Home Buying Guide. Start Saving For College. Financial Health Guide. 529 Plans.

Keyword: wealthfront review

Invest With A Robo Advisor - Open A Wealthfront Account

https://www.wealthfront.com/c/&type=nonbrand-search&camp=investing_robo-algo-auto_ps-nb_aw_investing_dr_nb_20210929&publisher=google&lp=robo-advisor-investing/to/wfinvest/robo-advisor-investing

Automate your investments. Plus, track your net worth and grow your wealth in one app. Avoid unnecessary risk with a globally diversified portfolio. Simple, Clear Info.

Invest With A Robo Advisor - Invest With Wealthfront

https://www.wealthfront.com/c/&type=nonbrand-search&camp=investing_robo-algo-auto_ps-nb_aw_investing_dr_nb_20210929&publisher=google&lp=robo-advisor-investing/to/wfinvest/robo-advisor-investing

A Globally Diversified Portfolio Can Lower Your Fees, Minimize Taxes And Manage Your Risk. Automated Investing. Get A Personalized Portfolio Of Diversified, Low-Cost Index Funds. Easy and Inexpensive. Simple, Clear Info. Tax-Efficient. Investment Advice.

Keyword: robo investor

Invest With A Robo Advisor

https://www.wealthfront.com/investing

Open A Wealthfront Account. Lower your taxes, minimize your costs, manage your risk.

What do Wealthfront's customers say about them?

Review Score

3.4/5

Total Reviews

3

Info

Wealthfront
5 Star
0.0%
4 Star
33.3%
3 Star
33.3%
2 Star
33.3%
1 Star
0.0%
Read reviews that mention
John

Decent, New partnership is not good...

Reviewed on 2020-11-12T18:31:08

Decent for complete hands off investing, but don't expect much of a return. New partnership with Green Dot Bank is not good.The bank also goes by multiple names, like University National Bank (?). I agree with the review below that the Portfolios are not aggressive (even with the max tolerance) and fees definitely feel excessive for a hands off approach. Heading somewhere that has my best interest in mind.
read more
investo0222

Not bas

Reviewed on 2019-11-29T18:58:55

Not bad. The set top takes a long time
PE

Even the most aggressive portfolio…

Reviewed on 2019-11-03T18:45:23

Even the most aggressive portfolio allocation offered isn't aggressive enough for my preferences,given I'm early in my career and a long way off from retirement. I'd recommend Vanguard ETFs over this option. Fees also feel excessive.
read more

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