Review (August 2025)

Track pregnancy week-by-week, chat with other moms and find information on baby and toddler development, pregnancy symptoms and more on whattoexpect.com.

319k

Estimated Revenue

11.48M

Website Visitors

3.8/5

Trustpilot Score

What do we know about What to Expect?

Estimated Revenue (2020)

$319k

Total Employees

29

Founded

2005

Industry

Online Media

Location

New York, United States

About

What to Expect: Track pregnancy week-by-week, chat with other moms and find information on baby and toddler development, pregnancy symptoms and more on WhatToExpect.com.

Social Links

Alexa Ranking: 7160

What is What to Expect's Revenue?

What to Expect's estimated revenue for 2024 is $319k.

What does What to Expect do?

What to Expect is the world's best-known, most trusted pregnancy and parenting brand, helping every parent know what to expect, every step of the way. We're a digital media company building on the bestselling What to Expect book series by Heidi Murkoff, What to Expect Digital reaches over 15 million parents and parents-to-be each month with its popular website, and top-rated apps for Android, and iOS. What to Expect makes it our mission to be empowering, positive, personalized and relevant by offering must-have information, support and community for every step of the parenting journey, from preconception to pregnancy to the baby years and beyond. 

What are the monthly traffic metrics for Whattoexpect?

6/mo Traffic Growth

-22.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

11M

Time on Site

1.4Mins

Bounce Rate

74%

How fast is Whattoexpect growing?

Whattoexpect has grown by 10.9% in the last 6 months according to SimilarWeb.

How do people interact with Whattoexpect?

Last month, Whattoexpect received 11M visitors who spent an average of 1.4 minutes on the website and visited 1.0 different pages per session. Overall, 74% of people bounce on the first visit.

How do people find Whattoexpect?

2.3M people (20%) visit Whattoexpect directly. 8.8M (77%) people search for them in Google. Whereas, 61.1k (1%) discover Whattoexpect through Facebook, Reddit, and YouTube. 93.3k (1%) visitors come from Whattoexpect's email newsletters. Finally, 146.5k (1.3%) people come from affiliates and or paid referrals.

Who uses Whattoexpect?

Whattoexpect's top market is the United States and they receive 7.1M (62.2%) people.
Then the 2nd is Canada with 755.1k (6.6%).
The 3rd is is United Kingdom with 650.5k (5.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Whattoexpect's ads on Google?

Google Ads

Pregnancy Due Date Calculator - Track Your Baby's Growth

https://www.whattoexpect.com/register/due-date-calculator/

Baby Boy Or Girl Calculator - Baby Gender Predictor

https://www.whattoexpect.com/pregnancy/preparing-for-baby/chinese-gender-predictor-chart/register/?&utm_source=google&utm_medium=cpc&utm_campaign=search_us_nb_cgpreg

Find Out Now If Your Baby Is A Boy Or Girl Using Our Free Chinese Calendar Tool! Register Today For Our Chinese Calendar Tool, Expert Pregnancy Info, And More! Founded In 2005. Advertise With Us. Committed Team.

Chinese Baby Gender Predictor - Predict Your Baby's Gender

https://www.whattoexpect.com/pregnancy/preparing-for-baby/chinese-gender-predictor-chart/register/

Find Out Now If Your Baby Is A Boy Or Girl Using Our Free Chinese Calendar Tool! Register Today For Our Chinese Calendar Tool, Expert Pregnancy Info, And More! #1 Parenting Brand.

Keyword: prediction of baby

First Response™ Early Result | 'What To Expect' Mom Must-Have‎

https://www.whattoexpect.com/awards

Best Selling Pregnancy Test Kit in the United States. Learn More! Types: Early Result Tests, Digital Tests, Rapid Result Tests, Ovulation Tests

Baby Boy Or Girl Calculator - Baby Gender Predictor

https://www.whattoexpect.com/pregnancy/preparing-for-baby/chinese-gender-predictor-chart/register/

Find Out Now If Your Baby Is A Boy Or Girl Using Our Free Chinese Calendar Tool! Register Today For Our Chinese Calendar Tool, Expert Pregnancy Info, And More! Most Trusted By Parents. Daily Tips Newsletter. Tight-Knit Community. Easy Baby Growth Tracking.

What do Whattoexpect's customers say about them?

Review Score

3.8/5

Total Reviews

2

Info

What To Expect
5 Star
50.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
50.0%
Read reviews that mention
Research457

Very informative

Reviewed on 2019-12-19T13:40:33

Very informative, wonderful daily reads.
Philip Antoniou

They make it difficult to unsubscribe …

Reviewed on 2017-09-13T05:44:55

They make it difficult to unsubscribe from their spam. Please provide one-click unsubscribe likeeveryone else.
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