Review (August 2025)

Investigative and enterprise reporting from the nbc affiliate in rochester including weather, breaking and sports.

12.9M

Estimated Revenue

2.24M

Website Visitors

4/5

Trustpilot Score

What do we know about WHEC-TV 10 NBC?

Estimated Revenue (2020)

$12.9M

Total Employees

89

Industry

Broadcast Media

Location

Rochester, United States

About

WHEC-TV 10 NBC: Investigative and enterprise reporting from the NBC affiliate in Rochester including weather, breaking and sports.

Social Links

Alexa Ranking: 278412

What is WHEC-TV 10 NBC's Revenue?

WHEC-TV 10 NBC's estimated revenue for 2024 is $12.9M.

What does WHEC-TV 10 NBC do?

News 10NBC is Rochester's NBC affiliate in the 78th ranked market, serving more than 475,000 viewing households with award winning newscasts and popular programming. Located at 191 East Avenue in downtown Rochester, New York, NEWS 10NBC is part of Hubbard Broadcasting, Inc. The operations of St. Paul/Minneapolis based Hubbard Broadcasting, Inc. include eight television stations located in Minnesota, New Mexico, and New York; two radio stations in Minnesota; Diamond P Sports and F&F Productions, both Florida-based television production companies.

What are the monthly traffic metrics for Whec?

6/mo Traffic Growth

25.10%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

5.7Mins

Bounce Rate

46%

How fast is Whec growing?

Whec has grown by -12.6% in the last 6 months according to SimilarWeb.

How do people interact with Whec?

Last month, Whec received 2M visitors who spent an average of 5.7 minutes on the website and visited 2.0 different pages per session. Overall, 46% of people bounce on the first visit.

How do people find Whec?

1.5M people (66%) visit Whec directly. 455k (20%) people search for them in Google. Whereas, 207.1k (9%) discover Whec through Facebook, Reddit, and YouTube. 32.1k (1%) visitors come from Whec's email newsletters. Finally, 1.6k (0.1%) people come from affiliates and or paid referrals.

Who uses Whec?

Whec's top market is the United States and they receive 2.2M (98.7%) people.
Then the 2nd is Canada with 4k (0.2%).
The 3rd is is United Kingdom with 2.3k (0.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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