Review (April 2024)

Widen's digital asset management (dam) and product information management (pim) solutions power the marketing content for hundreds of global brands.

17.5M

Estimated Revenue

53.24k

Website Visitors

4.6/5

Trustpilot Score

What do we know about Widen?

Estimated Revenue (2020)

$17.5M

Total Employees

150

Founded

1948

Industry

Information Technology And Services

Location

Madison, United States

About

Widen: Widen's digital asset management (DAM) and product information management (PIM) solutions power the marketing content for hundreds of global brands.

Social Links

Alexa Ranking: 71558

What is Widen's Revenue?

Widen's estimated revenue for 2023 is $17.5M.

What does Widen do?

Established in 1948, Widen builds high-performing software that empowers organizations to create impactful, measurable, and consistent brand experiences. Its platform spans brand management, marketing resource management, and product information management solutions and has enabled over one million marketers, content creators, and technologists at over 660 global brands to better connect with audiences. Customers include Progressive, Zippo, Energizer, Trek, Zeiss, Salvation Army, Citizen Watch, the Atlanta Falcons, Carnival Cruise Line, Yankee Candle, FINCA, and many more. Headquartered in Madison, Wisconsin, USA and with a European office in London, UK, Widen has the highest customer loyalty in the digital asset management (DAM) industry. Visit www.widen.com.

What are the monthly traffic metrics for Widen?

6/mo Traffic Growth

10.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

53k

Time on Site

0.7Mins

Bounce Rate

43%

How fast is Widen growing?

Widen has grown by -15.2% in the last 6 months according to SimilarWeb.

How do people interact with Widen?

Last month, Widen received 53k visitors who spent an average of 0.7 minutes on the website and visited 1.0 different pages per session. Overall, 43% of people bounce on the first visit.

How do people find Widen?

8.2k people (15%) visit Widen directly. 35.7k (67%) people search for them in Google. Whereas, 1.3k (2%) discover Widen through Facebook, Reddit, and YouTube. 1.8k (3%) visitors come from Widen's email newsletters. Finally, 4.2k (8.0%) people come from affiliates and or paid referrals.

Who uses Widen?

Widen's top market is the United States and they receive 27.1k (50.8%) people.
Then the 2nd is India with 2.6k (4.8%).
The 3rd is is United Kingdom with 2.1k (3.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Widen's ads on Google?

Google Ads

Digital Asset Management (DAM) | Try The #1 DAM Software‎

https://www.widen.com/adwords-request-demo

Easy to Share Your Content Anytime, Anywhere. Demo Widen DAM Today! Start Your Trial & Power Your Digital Content to Deliver Meaningful Experiences. Simple Review & Approval. Talk With Advisors. Gold on Top Ten Reviews. Easy Online Proofing. Scalable. Eas

Brand Management Solution | Try The #1 DAM Software | widen.com‎

https://www.widen.com/adwords-request-demo-brand-management

Easy to Share Your Content Anytime, Anywhere. Demo Widen DAM Today! Start Your Trial & Power Your Digital Content to Deliver Meaningful Experiences. Gold on Top Ten Reviews. Scalable.

Digital Asset Management - Demo Widen® for Free Today‎

http://www.widen.com/digital-asset-management

Asset Management Anywhere, Any Device, Anytime! Gold on Top Ten Reviews. Talk With Advisors · Easiest to Use · Watch Video · Easy Online Proofing · 178,333+ Users

w/ Implementation & Management | Compare DAM Solutions‎

https://www.widen.com/enterprise-digital-asset-management

Start Your Trial & Power Your Digital Content to Deliver Meaningful Experiences. Talk With Advisors. 178,333+ Users. Leading DAM Solution. Easy Online Proofing. Types: Assets, Insights, Portals, Templates, Workflow.

Digital Asset Management (DAM) | Try The #1 DAM Software‎

https://www.widen.com/adwords-request-demo

Easy to Share Your Content Anytime, Anywhere. Demo Widen DAM Today! Start Your Trial & Power Your Digital Content to Deliver Meaningful Experiences. Easy Implementation. Easy Online Proofing. Simple Review & Approval. Free Demo. Leading DAM Solution. Scal

What do Widen's customers say about them?

Review Score

4.6/5

Total Reviews

32

Info

Widen

[email protected]

+1-800-444-2828

Madison

5 Star
90.0%
4 Star
10.0%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
Barbara Mitrovic

Widen Collective - a True Leader in the Field!

Reviewed on 2018-12-14T20:06:43

Prior to DAM – we had duplicate files were everywhere. Our employees had no ideas what assets werecurrent or expired - so image and logo requests were constantly directed to the Creative Department cutting into valuable time for designing. We reviewed three DAM Vendors and Widen stood out for a number of reasons which made the selection extremely easy for us. Their DAM interface is quick and easy to use, the reporting capabilities are robust, and the security allows a lot of flexibility. In addition - we love the Portals - which allows us to provide assets to our non-users. By purchasing Widen’s DAM system, we have centralized our assets, and provided our users, controlled access to the most current files which, in turn, maximized our productivity and efficiencies. In addition – our global offices are now connected with the most up-to-date materials they need, in any time zone, which has improved the current process. You will find that Widen’s customer service is amazing. Their team will help guide you through all of your challenges to ensure you build a successful DAM. In addition, once your system is built – Widen continues to build a relationship with you - providing full support even after the on-boarding process is complete. They are dependable, accountable and extremely customer focused. I'm not going to lie – implementing a DAM system can be grueling and a lot of work. But the beauty of a DAM is that it’s customizable and will grow along with your company to meet future needs …and Widen is more than willing to help you along the way.
read more
Tony Maguire

Great product with even better customer…

Reviewed on 2018-11-28T19:44:14

Great product with even better customer service!
Beth Straeten

We can't live without Widen's portal…

Reviewed on 2018-08-31T19:12:09

We can't live without Widen's portal capabilities. The platform makes it easy to share assets withexternal users.
read more
Brett Robison

Its a good platform...struggling with…

Reviewed on 2018-08-22T17:04:21

Its a good platform...struggling with some of the poor set up from our previous System Admin
Craig Sokul

We are using Widen's DAM capabilities…

Reviewed on 2018-08-20T18:54:44

We are using Widen's DAM capabilities to streamline our monthly advertising campaign.We have been able to improve layout time on our monthly publication and stay current with vendor images. Before Widen, we had to deal with multiple assets such tools and replicating work month to month.
read more
Chris James

Widen is a service that is very…

Reviewed on 2018-08-20T17:07:12

Widen is a service that is very integral to our operations here. We've been able to educate our sales force on how to use Widen's infrastructure to share & send images,pull resources, and get what they need. Without the digital asset management that Widen provides, a significant amount of our day-to-day would be spent fetching and retrieving. Widen's product has enabled our team to elevate to new heights by focusing on new innovations and services, rather than lower tier tasks.
read more
Caitlyn Fields

Trunk Club Feedback:

Reviewed on 2018-08-15T17:24:29

Trunk Club Feedback: Why is Widen important to TC? -Our DAM is used to house all our creative assets we produce through our photo studio whether that's video or stills.That way we have a library of assets for all the marketing team to pull from when creating marketing assets that go out in to the digital world in order to gain more customers. What we used prior to Widen -Everything was pretty much used before Widen came along. A lot of Dropbox, servers and peoples personal computers that housed all these assets. I think there was even some google drive folders at one point. None the less it was inefficient and not consistent. Who benefits? -Out marketing team benefits the most as they are the ones in there day in and day out grabbing assets to use for their projects. We hav also seen our stylist get in on the action by creating a portal for them to access the latest and greatest creative to share with their clients. The DAM is essential for more than just assets. -We mostly use widen to house all our assets but most recently, we have used the portal aspect and it has been a game changer for our stylist. Anything they need can be found in the Marketing portal for them to pull from and be more self sufficient in their day to day work. Huge changes after Widen. -Consistency and quick thinking since we now have a system in place that makes more sense than before. If there is something particular that needs to be built, our designers can go in and find what they need so much faster so they can delivery projects on time. No one has to be frustrated anymore finding assets or bugging their neighbor to help them find certain ones. Integration in the future? -We have not integrated Widen yet with any of our other platforms but there is discussion to see if we can do this with Workfront down the line. What makes Widen so important? -Knowing that Widen is our 1 stop shop for all assets and the search is much smaller now. What's next? -Keep growing and evolving the portal and our DAM to how we see fit to our business and how it's changing. Wish list: -I've said this before but I don't know if this will ever be a function but would love to be able to hover over an image on a certain type of clothing and have it show you exactly what brand it is. Right now we just list it in the metadata but sometimes there are so many different styles and accessories, it's hard to remember what is what. Service and support from Widen: -AMAZING... always prompt and willing to help Diversity in Widen: -So diverse in the type of companies that use Widen. Even if it's not in the same business space, I always learn something from everyone that uses Widen. In the end. -It just makes sense to have a DAM! Makes life so much simpler.
read more
Camilla

Widen has greatly improved our efficiency.

Reviewed on 2018-08-14T17:58:37

Widen has greatly improved our efficiency. We really like the ability to easily manage our large database of assets with specific rights and privileges.Widen's service and support is outstanding.
read more

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