Review (August 2025)

Shop the broadest selection of wilson gear and apparel, including our exclusive custom builders to make it your own. free shipping on orders over $50.

769.75M

Estimated Revenue

1.2M

Website Visitors

4/5

Trustpilot Score

What do we know about Wilson Sporting Goods Co.?

Estimated Revenue (2020)

$769.75M

Total Employees

1100

Founded

1914

Industry

Sporting Goods

Location

Chicago, United States

About

Wilson Sporting Goods Co.: Shop the broadest selection of Wilson gear and apparel, including our exclusive custom builders to make it your own. Free shipping on orders over $50.

Social Links

Alexa Ranking: 35960

What is Wilson Sporting Goods Co.'s Revenue?

Wilson Sporting Goods Co.'s estimated revenue for 2024 is $769.75M.

What does Wilson Sporting Goods Co. do?

Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is one of the world's leading manufacturers of high performance sports equipment, apparel and accessories. Since 1914, Wilson has been on the mission to help athletes everywhere reach their true potential. For more than 100 years, Wilson has studied the powerful and symbiotic relationship an athlete has with his/her equipment. With that relationship in mind, the Company invents, designs and engineers game-changing products using state-of-the-art sports technologies and expertise, and the insights and ambassadorship of its 10,000 member strong Wilson Advisory Staff. This Staff is comprised of top youth, college, amateur, and professional athletes, teams, coaches, programs and leagues from around the world. The Company's unwavering commitment to innovation pushes its sports into new territories, including digitally connected, socially sharable, and highly customizable products. This dedication and focus is woven throughout the Wilson global culture, which thrives on collaboration, experimentation, passion, teamwork, persistence, ingenuity and positivity. Today, millions of Tennis, Baseball, Softball, Football, Basketball, Soccer, Volleyball and Golf athletes choose to use Wilson products as they prepare for and compete in matches, games, tournaments and championships. Wilson is headquartered in Chicago, IL, with offices and staff in more than 100 countries. The global Wilson team is 1,600 strong and growing. Wilson Careers http://www.wilson.com/en-us/careers/intro/

What are the monthly traffic metrics for Wilson?

6/mo Traffic Growth

-29.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

3.3Mins

Bounce Rate

48%

How fast is Wilson growing?

Wilson has grown by -17.2% in the last 6 months according to SimilarWeb.

How do people interact with Wilson?

Last month, Wilson received 1M visitors who spent an average of 3.3 minutes on the website and visited 4.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Wilson?

343.3k people (29%) visit Wilson directly. 776.1k (65%) people search for them in Google. Whereas, 26.9k (2%) discover Wilson through Facebook, Reddit, and YouTube. 6.2k (1%) visitors come from Wilson's email newsletters. Finally, 6.5k (0.5%) people come from affiliates and or paid referrals.

Who uses Wilson?

Wilson's top market is the United States and they receive 742.3k (61.9%) people.
Then the 2nd is Australia with 94.9k (7.9%).
The 3rd is is United Kingdom with 47.7k (4.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Wilson's ads on Google?

Google Ads

Wilson® Baseball Gloves - 2022 Gloves Have Arrived

https://www.wilson.com/en-us/baseball/gloves

The wait is over. Shop the completely redesigned 2022 lineup. New looks, iconic A2000. Custom Gloves. Official Sports Equipment. Built For The Diamond. Baseball Outlet Sale. Engineered In The Cage. Types: Gloves, Custom Gloves, Baseballs, Apparel, Gear Bags.

Wilson.com | New 2019 Baseball Gloves | Official Wilson® Baseball‎

http://www.wilson.com/en-us/baseball/gloves

Rating for wilson.com: 4.7 - Return policy: Most items 30+ days 2019 Models Available To Buy Now! Get A Glove Designed For The Pros. Engineered In The Cage. Built For The Diamond. 100 Years of Sport. Official Sports Equipment. Types: Gloves, Custom Gloves

Wilson.com | New 2018 Baseball Gloves | Official Wilson® Baseball‎

http://www.wilson.com/en-us/baseball/gloves

2018 Models Available To Buy Now! Get A Glove Designed For The Pros. Built For The Diamond. · Engineered In The Cage. · 100 Years of Sport · Official Sports Equipment Types: Gloves, Custom Gloves, Baseballs, Apperal, Gear Bags, Protective Gear, Uniforms

Wilson® Baseball Gloves - 2021 Gloves Have Arrived

https://www.wilson.com/en-us/baseball/gloves/2021-a2k-baseball-gloves

The wait is over. Shop the completely redesigned 2021 lineup. Bold, new designs with the quality you've come to love. Built For The Diamond. Engineered In The Cage. Custom Gloves.

Official Wilson® Baseball - Shop Wilson® Baseball Gloves

https://www.wilson.com/custom/gloves/

New custom options available. Free shipping on all custom gloves. Now ships in 4-6 weeks! Official Sports Equipment. Engineered In The Cage. Built For The Diamond.

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