Review (August 2025)

Wowt | nebraska breaking news, weather, sports | omaha, ne

35M

Estimated Revenue

1.21M

Website Visitors

4/5

Trustpilot Score

What do we know about WOWT NBC Omaha?

Estimated Revenue (2020)

$35M

Total Employees

84

Founded

1949

Industry

Broadcast Media

Location

Omaha, United States

About

WOWT NBC Omaha: WOWT | Nebraska Breaking News, Weather, Sports | Omaha, NE

Social Links

Alexa Ranking: 198949

What is WOWT NBC Omaha's Revenue?

WOWT NBC Omaha's estimated revenue for 2024 is $35M.

What does WOWT NBC Omaha do?

For more than 65 years, WOWT has been evolving as rapidly and dynamically as Omaha itself. The station, with its sweeping view of downtown, has never moved from its original location at 35th and Farnam. Our team of news professionals has always been on the cutting edge of rapidly changing technology as it morphed from analog film and tape to digital technology, from black and white to color, and most recently, to the crystal clarity of high definition television. Today, WOWT brings news to Heartland viewers on a variety of platforms: WOWT.com, our mobile website, mobile apps, via social media, and on our digital channel, 6.2. Our equipment has changed over the decades, by not our commitment to bringing viewers live, local, breaking news. When WOWT hit the airwaves on August 29, 1949, it was the first television station in Nebraska. Many viewers had never seen television and were as mesmerized by the test pattern as they were with the five hours of daily programming, including "Martha's Kitchen" and "Kukla, Fran, and Olie." Viewers of WOWT were first to receive a televised night baseball game (1947), top movies via "Million Dollar Movies" (1954), color broadcasts of network television (1953), live "Action Cam" electronic news gathering by acquiring a microwave truck (1976), 24-hour programming (1982), and news broadcast in stereo (1985). In 2009, the station converted to 100 percent digital broadcasting after offering both analog and digital signals since 2001.

What are the monthly traffic metrics for Wowt?

6/mo Traffic Growth

22.80%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

1.3Mins

Bounce Rate

72%

How fast is Wowt growing?

Wowt has grown by -2.7% in the last 6 months according to SimilarWeb.

How do people interact with Wowt?

Last month, Wowt received 1M visitors who spent an average of 1.3 minutes on the website and visited 1.0 different pages per session. Overall, 72% of people bounce on the first visit.

How do people find Wowt?

582k people (48%) visit Wowt directly. 430.8k (36%) people search for them in Google. Whereas, 169.4k (14%) discover Wowt through Facebook, Reddit, and YouTube. 5.6k (0%) visitors come from Wowt's email newsletters. Finally, 840.5 (0.1%) people come from affiliates and or paid referrals.

Who uses Wowt?

Wowt's top market is the United States and they receive 1.2M (96.1%) people.
Then the 2nd is El Salvador with 8.1k (0.7%).
The 3rd is is Canada with 4.7k (0.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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