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123 Review

March 2026

$117M
Revenue
180.0K
Visits/mo
4.4/5
Trustpilot
425
Employees
26%
Growth
#197,973
Global Rank
Estimated Revenue
$117M
Total Employees
425
Employee Growth
26%
Industry
Insurance
About

Ready to give better a try? Get Your Car, Home or Travel Insurance Online Today. Get your quote. Select a product and away we go.

Global Rank
#197,973

What is 123's Revenue?

123's estimated revenue is $117M.

What does 123 do?

Ready to give better a try? Get Your Car, Home or Travel Insurance Online Today. Get your quote. Select a product and away we go.

3mo Traffic Growth
-0.2%
Monthly Hits
180.0K
Time on Site
5:23Mins
Bounce Rate
68%

How fast is 123 growing?

123 has changed by -0.2% in the last 3 months according to SimilarWeb.

How do people find 123?

People visit 123 through various channels. 85% find them through search engines.

How do people interact with 123?

Last month, 123 received 180.0K visitors who spent an average of 5:23 minutes on the website and visited 2.9 different pages per session. Overall, 68% of people bounce on the first visit.

Who uses 123?

123's top market is Ireland and they receive 96% of visitors from there. The 2nd is United Kingdom with 3%. The 3rd is United States with 1%.

Traffic Growth (last 3 months)

180.0K visits
Dec 2025
180.0K
223.4K visits
Nov 2025
223.4K
326.4K visits
Oct 2025
326.4K

Traffic Sources

Search85%
Paid15%

Top Countries

Ireland96%
United Kingdom3%
United States1%
Canada0%
India0%
CompanyRevenueEmployeesGrowthFunding
Irish Life HealthIrish Life Health
$56.9M235-6.8%N/A
Allianz CareAllianz Care
$181.8M6618.8%N/A
123.ie123.ie
$116.9M42526.6%N/A
Chill InsuranceChill Insurance
$123.5M4496.4%N/A
Frank GlennonFrank Glennon
$68.5M283N/AN/A
XS DirectXS Direct
$6.7M38-59.2%N/A
The AAThe AA
$140.3M51060.8%N/A
Arachas Corporate BrokersArachas Corporate Brokers
$175.2M63712.0%N/A
CNP Santander InsuranceCNP Santander Insurance
$44.0M1826.4%N/A
Allianz Ireland p.l.c.Allianz Ireland p.l.c.
$115.0M4187.2%N/A
Review Score
4.4/5
Total Reviews
1,991
Info
123.ie
Sort by:
thomas cahill
Reviewed on Jan 20, 2026

Great help and nice with it ,

Great help and nice with it ,

bernadette cleary
Reviewed on Jan 19, 2026

With 123 a long time find them very…

With 123 a long time find them very good staff very helpful and good to answer any questions about your policy

customer Morris eileen
Reviewed on Jan 19, 2026

It was so easy to do your staff are…

It was so easy to do your staff are absolutely 💯 fantastic 👏

Brian Jones
Reviewed on Jan 18, 2026

123.ie - Affordable Insurance the easy way

Great company for affordable insurance. Previously used a broker who was obviously tied to one company. Halved my Insurance when I went to 123.ie. 123.ie has a very simple process for buying great quality insurance.

Philip Connolly
Reviewed on Jan 18, 2026

Received a prompt and good value quote…

Received a prompt and good value quote for my car. helpful advice Liked the key ring with 123 details , a small thing but one which could matter in a tight situation. will be talking to 123 .ie for my house and for my wife's Car when the time comes. Oh. and by the way thanks for the birthday e-mail and the Costa voucher !

customer
Reviewed on Jan 17, 2026

I had my car insurance sorted in no…

I had my car insurance sorted in no time at all great fast service

James
Reviewed on Jan 15, 2026

Excellent

Great service

mary ivory
Reviewed on Jan 15, 2026

friendly staff and easy to understand

Nice staff friendly easy to understand, explained everything well.

🔧Advertising1
📊Analytics & Marketing2
🎯CSS Frameworks2
🎨JavaScript Libraries2
🔧Media1
Performance1
🔧Privacy & Consent1
🔧Programming Languages1
🔒Security1
🎯UI Libraries1
Tracking & Analytics6
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google APIs
G
Google Tag Manager
G
Google AdSense

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