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Fido Review

May 2026

$787K
Revenue
3.3M
Visits/mo
1.2/5
Trustpilot
#14,785
Global Rank
Estimated Revenue *
$787K
Based on traffic
Total Employees *
165
Based on traffic
About

Need a phone, tablet or plan? Fido's got you with the latest devices from Google, Apple, Samsung and more. Plus, enjoy fast, free shipping when you buy online!

Global Rank
#14,785

What is Fido's Revenue?

Fido's estimated revenue is $787K (estimated based on traffic).

What does Fido do?

Need a phone, tablet or plan? Fido's got you with the latest devices from Google, Apple, Samsung and more. Plus, enjoy fast, free shipping when you buy online!

3mo Traffic Growth
-0.1%
Monthly Hits
3.3M
Time on Site
5:17Mins
Bounce Rate
51%

How fast is Fido growing?

Fido has changed by -0.1% in the last 3 months according to SimilarWeb.

How do people find Fido?

People visit Fido through various channels. 92% find them through search engines.

How do people interact with Fido?

Last month, Fido received 3.3M visitors who spent an average of 5:17 minutes on the website and visited 3.1 different pages per session. Overall, 51% of people bounce on the first visit.

Who uses Fido?

Fido's top market is Canada and they receive 92% of visitors from there. The 2nd is United States with 4%. The 3rd is Spain with 2%.

Traffic Growth (last 3 months)

3.3M visits
Feb 2026
3.3M
3.7M visits
Jan 2026
3.7M
4.1M visits
Dec 2025
4.1M

Traffic Sources

Search92%
Paid8%

Top Countries

Canada92%
United States4%
Spain2%
India1%
South Korea0%
Review Score
1.2/5
Total Reviews
3,080
Info
Fido
Sort by:
Ian
Reviewed on Mar 12, 2026

My wife's Samsung S21 kissed the ghost…

My wife's Samsung S21 kissed the ghost and we needed to upgrade. We're a Rogers customer and went to one of their stores - my recommendation - DON'T. The baloney the store employee was spuing was next level and the level of unprofessionalism was mind boggling. We were so aggravated by the situation that we basically walked out. We wandered to the FIDO kiosk and spoke with Kern and WOW I could not be more happy. What a great experience!!! Customer service was on point, no ridiculous upsell, he listened to what we needed, offered a package and we put in motion. Ended up with (3) S26's. If you're in the Kitchener/Waterloo area and go to the Fairway Mall and need a phone/plan - do yourself a favor and go and find Kern or Emmette at the Kiosk. I would give 5 Stars but the administration (meaning the paperwork they have to complete is snails pace) - this is not a reflection of the people.

Justyn
Reviewed on Mar 14, 2026

FIDO AND ROGERS ARE THE WORST PROVIDER IN EXISTANCE

if i could give negative stars i would. DO NOT I REPEAT DO NOT GO WITH FIDO OR ROGERS they are thieves that gives mediocre services. worst connection ive ever seen. if you are in a concrete building you can say goodbye to your connection. customer service is literally nonexistant. their employes are the worst ive ever seen. talking to someone is virtually impossible unless you make an appointment that takes 3 days for them to call you back... that said never ever have fido or rogers as providers.. if there was a button to make their company go up in flames i would press it untill my arms give out.

Drew F
Reviewed on Mar 11, 2026

Fido is not what is used to be…STAY AWAY

Well it seems I am not alone in this issue…I was a customer with Fido for 16 years, my bf switched to Virgin and they offered me a line $45 for 50gb but I said no thanks, I’ll give Fido a chance to match because they’ve always taken good care of me. I called AND went in, both times I was told I had “no offers” the guy in store said he could get me to $40-50 except I had to sign up for their Mastercard and automatic payments (this is fine) but I don’t want a Mastercard, I want a cheaper phone plan. My family has multiple plans all $50-56 for 120-135gbs data with Fido so I don’t understand why I was paying $75 for 20gb and after 16 years there’s really nothing better they could do. At the store, I was suggested pre-pay plan, cancel my account and re-sign, getting a Mastercard, anything but trying to match the deals I mentioned. I said I was going to see if I could get the plan at Virgin and will switch, was basically told good luck, all phone carriers are doing similar things and Fido has way better reception. It was very strange then I went right to Virgin and switched over at a price even less than they first offered, no strings attached and no issues with signal. Somewhere along the line, their customer service has completely gone out the window and they don’t value your long term loyalty as a customer. If Fido has been doing the same to you, this is your sign to switch or if you are contemplating signing up…don’t.

Samantha Leslie
Reviewed on Mar 8, 2026

More like a 0 cause you should be able…

More like a 0 cause you should be able to change your bank info on the phone but it give you to option and they are NOT it a shitty experience I have had should have stayed with lucky

Art
Reviewed on Mar 8, 2026

Horrible company

Horrible company, I cancel line before I even start using it. No customer service available, after scheduling call back to cancel, CSR disconnect. STAY AWAY FROM THIS HORROR update, after cancelling and not even use a single minute or bite on data, ending pay within the grace period 10 dollars out of ORIGINAL bill of 132.00 original first bill and good few hours of fighting with this hopeless company and going back and forth to Costco wireless STAY AWAY FROM THIS FRAUD

Kimberly Joy Calma
Reviewed on Mar 7, 2026

JUST TERRIBLE

JUST TERRIBLE! GO SOMEWHERE ELSE!Smaller companies have a WAY better system than this. After promising of not charging a $80 help fee. The system was down and they didn't even apologize. They still charge me for it on my bill, AND instead of giving me a refund, they tell me it will be a credit for the next bill. But in order to do that it has to be through a dispute link through an AI chat box, while I'm on the phone with a representative. What type of lost system do they have?! DONT GO WITH FIDO. BROKEN PROMISES AND CONFUSION

Elen M
Reviewed on Mar 4, 2026

Outsourcing Excellence at Its Finest

Why does Fido outsource everything to one country and hire people who are clearly not overburdened with intelligence? Communication is nearly impossible. What can one expect, really? I once had a similar situation in another country years ago — technicians came to fix the water supply in my apartment in DXB, forgot to turn off the tap, and water started pouring from the ceiling like a waterfall.

T M
Reviewed on Mar 4, 2026

Fido and Rogers are the worst

If I could give Fido a 0 rating I would. Was forced to moved to them when current company was bought out. Service progressively got worse and customer service was non-existent. Now that I'm with a better provider, I can't reach a customer service representative to get a refund of the last bill. My account has been closed for 3 months and no sign of getting my money back.

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