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Formulate Review

April 2026

$4M
Revenue
3.2/5
Trustpilot
21
Employees
-16%
Growth
Estimated Revenue
$4M
Total Employees
21
Employee Growth
-16%
Industry
Consumer
About

Formulate was built for both him & her.

Global Rank
N/A

What is Formulate's Revenue?

Formulate's estimated revenue is $4M.

What does Formulate do?

Formulate was built for both him & her.

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$26.4M10542.6%N/A
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$24.1M9619.7%N/A
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$8.8M4420.0%N/A
Global Icons LLC - Brand Licensing AgencyGlobal Icons LLC - Brand Licensing Agency
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TOOTRiSTOOTRiS
$9.4M472.6%N/A
ZinusZinus
$135.2M4318.2%N/A
Review Score
3.2/5
Total Reviews
2
Info
Formulate
Sort by:
kay e.
Reviewed on Mar 17, 2025

Poor quality and deceptive brand

I ended up ordering a custom shampoo + conditioner after searching for Prose and mistakenly clicking on their ad. Their unbranded formulation quiz enabled me to complete a purchase without even knowing I was purchasing from Formulate. I chose a voluminizing formula (I have fine hair) and it's rather horrible! My hair looks dirtier than before I washed it (oily roots) and feels like there's a waxy coating on the strands. I was also put into their subscription plan and had to email them to cancel because they have more dark UX patterns and don't allow you to cancel on the app or website. They did cancel it quickly and with no question which was very much appreciated.

Farrah
Reviewed on Sep 3, 2022

Do not buy!!!

Awful company tried their shampoo and conditioner made my hair feel like straw and plastic. Contacted them ok we will change the formula. I got my new formula all the same ingredients! Wasted 19 dollars and they wouldnt do anything about it 19 dollars in the trash!

πŸ”§Advertising1
πŸ“ŠAnalytics & Marketing1
🎯Build Tools1
☁️Cloud & Hosting1
🎯CSS Frameworks1
πŸ”§Customer Support1
πŸ”§Fonts1
🎨JavaScript Libraries1
πŸ”§Programming Languages1
πŸ”§Web Standards1
Tracking & Analytics3
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