Review (August 2025)
Since 1707, fortnum & mason has been home to extraordinary food, joy-giving things and unforgettable experiences.
4.86M
Estimated Revenue
1.23M
Website Visitors
2.1/5
Trustpilot Score
What do we know about Fortnum & Mason?
What is Fortnum & Mason's Revenue?
Fortnum & Mason's estimated revenue for 2024 is $4.86M.
What does Fortnum & Mason do?
Since its foundation in Piccadilly in 1707, Fortnum & Mason has been at the heart of London life, supplying the very finest goods and services. From the Food Halls to the Diamond Jubilee Tea Salon it is filled with unique and exceptional food and gifts. For over 300 years at Fortnum & Mason, our purpose has come from giving our customers 'a sense of pleasure'. This single founding principle informs and guides everything we do and starts by working with the best people. The legendary Fortnum's experience does not happen by accident; it takes individual talent, expert knowledge, attention to detail, unstoppable energy and most importantly – real team work. And we bring it life across our retail stores, hospitality locations, and head office teams every day.
What are the monthly traffic metrics for Fortnumandmason?
6/mo Traffic Growth
6.60%
All Time Traffic Growth
Create Free Account
Monthly Hits
1M
Time on Site
2.7Mins
Pages per Visit
3.0
Bounce Rate
50%
How fast is Fortnumandmason growing?
Fortnumandmason has grown by -0.2% in the last 6 months according to SimilarWeb.
How do people interact with Fortnumandmason?
Last month, Fortnumandmason received 1M visitors who spent an average of 2.7 minutes on the website and visited 3.0 different pages per session. Overall, 50% of people bounce on the first visit.
How do people find Fortnumandmason?
505.9k people (41%) visit Fortnumandmason directly. 634.3k (51%) people search for them in Google. Whereas, 16.8k (1%) discover Fortnumandmason through Facebook, Reddit, and YouTube. 3.5k (0%) visitors come from Fortnumandmason's email newsletters. Finally, 42.2k (3.4%) people come from affiliates and or paid referrals.
Who uses Fortnumandmason?
Fortnumandmason's top market is the United Kingdom and they receive 984k (79.7%) people.Then the 2nd is United States with 123.3k (10.0%).The 3rd is is Germany with 21.5k (1.7%).
Traffic Growth (last 6 months)
What do Fortnumandmason's customers say about them?
Review Score
2.1/5
Total Reviews
393
Info
Fortnum and Mason5 Star
35.0%
4 Star
10.0%
3 Star
0.0%
2 Star
10.0%
1 Star
45.0%
Read reviews that mention
Saul holmes
Very good products
Reviewed on 2021-05-19T10:42:11
Very good products
Lok Yiu So
Improvements needed for customer services
Reviewed on 2021-05-18T10:37:23
The female manager at the counter in Hong Kong has bad manners towards customers. I hope your company could reflect and improve the customer services.The products are good tho.
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Andrew Walkinshaw
Shocking customer service!!
Reviewed on 2021-05-10T15:43:59
Totally shocked by the horrendous customer service! I spent over £10k on hampers without any form of discount whatsoever.When I asked the girl I spoke to sounded very regimented and not friendly or willing to help at all. I ordered a £750 hamper for me to give as a present , ordering it for next day delivery . It never arrived and nobody informed me of anything. I emailed customer service with no reply , so told them to cancel it because I needed it that day. Eventually I messaged someone on live chat , who promised me someone would be in touch. I am still waiting nearly a week later. They will certainly be missing out on orders I had lined up to give them.
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Chris
Extremely poor customer service & website
Reviewed on 2021-05-05T14:28:14
Extremely poor customer service and an equally poorly designed and unusable website.Following issues with completing payment for an order I contacted customer services via live chat and they were unwilling or unable to provide any assistance. Their solution was that I would just have to start again and see if it worked. For a £200+ order on a website of this size the system should be able to identify products which are preventing the order complete rather than asking the customer to remove and re-add each product one at a time.
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Ailsa
Ordered a few times and really happy…
Reviewed on 2021-04-27T19:10:56
Ordered a few times and really happy with my purchases. Always super quick delivery and lovely items- the tea is great!
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Gregory James Davis
So I called F&M last Tuesday
Reviewed on 2021-04-26T11:03:23
So I called F&M last Tuesday, regarding a system error to deliver my mother's 50th Bday present this Saturday,they said they would call me back and deal with it immediately, very nice, very polite.
So I called Wednesday to confirm, same response.
I called Thursday to confirm, same response.
I called Friday, same response.
I called this Monday (now missing the date I wanted it)
No calls back, no response, never dealt with my query.
So I got the item sent to my home address, as it was the only option, as I really could not be bothered to speak to someone again!!!
Just a bit appalled, like it's F&M, if they don't have good customer service how are they supposed to get orders worth thousands of pounds correct!
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Maggie Welsh
Awful service. Hamper did not arrive. No response from F&M.
Reviewed on 2021-04-24T21:00:27
Ordered a hamper for a 50th birthday. Specified a particular date and paid extra for the delivery service.I was concerned about the timing of the delivery and contacted F&M who advised me to speak to the delivery company. In the end, however, I decided to wait and see what time-slot I was given and I received a message saying it would be delivered in the morning which was perfect. However, the parcel did not arrive. I immediately contacted F&M who did not respond to my email asking for a refund. The gift is now useless - the intended recipient is away for a week and the hamper contains food which they were supposed to take with them. I was so sure that F&M would be reliable. A birthday gift ruined. Would never use this company again. Is nothing reliable?
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Jack
not just for tourists
Reviewed on 2021-04-20T20:31:37
Have been open throughout the recent lockdown... nice place to browse for tourists and localsalike.
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