Nigella: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Nigella's official site packed with recipes, updates, tips, advice, books and products, as well as a host of ways for you to join in.

10M

Estimated Revenue

1.11M

Website Visitors

4/5

Trustpilot Score

What do we know about Nigella Lawson?

Estimated Revenue (2020)

$10M

Total Employees

10 Founded

1960

Industry

Media Production

Location

London, United Kingdom

About

Nigella Lawson: Nigella's official site packed with recipes, updates, tips, advice, books and products, as well as a host of ways for you to join in.

Social Links

Alexa Ranking: 63403

What is Nigella Lawson's Revenue?

Nigella Lawson's estimated revenue for 2024 is $10M.

What does Nigella Lawson do?

Nigella Lawson is the author of seven bestselling books – including her iconic first book, How to Eat: The Pleasures and Principles of Good Food and Nigella Express: Good Food Fast which sold over one million copies in the UK alone – which, together with several successful TV series and her recent iPhone App, Nigella Quick Collection, have made hers a household name around the world. Nigella lives in London with her family.

What are the monthly traffic metrics for Nigella?

6/mo Traffic Growth

82.70%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

0.8Mins

Bounce Rate

79%

How fast is Nigella growing?

Nigella has grown by -42.8% in the last 6 months according to SimilarWeb.

How do people interact with Nigella?

Last month, Nigella received 1M visitors who spent an average of 0.8 minutes on the website and visited 1.0 different pages per session. Overall, 79% of people bounce on the first visit.

How do people find Nigella?

282.7k people (25%) visit Nigella directly. 674k (61%) people search for them in Google. Whereas, 127.4k (11%) discover Nigella through Facebook, Reddit, and YouTube. 14.4k (1%) visitors come from Nigella's email newsletters. Finally, 226.4 (0.0%) people come from affiliates and or paid referrals.

Who uses Nigella?

Nigella's top market is the United Kingdom and they receive 482.9k (43.5%) people.
Then the 2nd is United States with 210.9k (19.0%).
The 3rd is is Australia with 117.5k (10.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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