Review (August 2025)

We create footwear that combines durability for the waterman, ocean lifestyle, and are a brand that has strong values and roots with style, comfort, and craftsmanship.

2.1M

Estimated Revenue

885.91k

Website Visitors

3.4/5

Trustpilot Score

What do we know about OluKai?

Estimated Revenue (2020)

$2.1M

Total Funding

$3.15M

Total Employees

140

Founded

2005

Industry

Sports

Last Funding Date

Debt Financing Feb 2010

Location

Irvine, United States

About

OluKai: We create footwear that combines durability for the waterman, ocean lifestyle, and are a brand that has strong values and roots with style, comfort, and craftsmanship.

Social Links

Alexa Ranking: 41156

What is OluKai's Revenue?

OluKai's estimated revenue for 2024 is $2.1M.

What does OluKai do?

OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of delivering excellent consumer experiences. OluKai's spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company's giveback initiatives. Every OluKai sold supports Ama OluKai Foundation's mission in Hawai‘i. For more information visit www.OluKai.com or #AnywhereAloha. As a member of our family, you will experience our unique culture and outstanding total rewards package, here are just a few of our perks: intellectually challenging problems to solve in a casual work environment, regular beach days, onsite wellness program, fresh gourmet breakfast and lunch prepared by our in house Chef, dog friendly environment, professional development and a diverse and inclusive culture. OluKai is headquartered in Orange County, CA, along with our partner brands Kaenon, melin and Roark. For more information visit our company site at www.olukai.com, our social media channels @OluKai or our career site at www.olukai.com/careers

What are the monthly traffic metrics for Olukai?

6/mo Traffic Growth

17.60%

All Time Traffic Growth

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Monthly Hits

886k

Time on Site

1.7Mins

Bounce Rate

54%

How fast is Olukai growing?

Olukai has grown by 8.7% in the last 6 months according to SimilarWeb.

How do people interact with Olukai?

Last month, Olukai received 886k visitors who spent an average of 1.7 minutes on the website and visited 4.0 different pages per session. Overall, 54% of people bounce on the first visit.

How do people find Olukai?

286.8k people (32%) visit Olukai directly. 442.9k (50%) people search for them in Google. Whereas, 109k (12%) discover Olukai through Facebook, Reddit, and YouTube. 21.9k (2%) visitors come from Olukai's email newsletters. Finally, 9.7k (1.1%) people come from affiliates and or paid referrals.

Who uses Olukai?

Olukai's top market is the United States and they receive 843.1k (95.2%) people.
Then the 2nd is Mexico with 8.5k (1.0%).
The 3rd is is Slovakia with 8k (0.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Olukai's customers say about them?

Review Score

3.4/5

Total Reviews

1

Info

OluKai
5 Star
0.0%
4 Star
0.0%
3 Star
100.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
Mandy Robinson

The flip flops I bought seem to be high…

Reviewed on 2020-06-14T02:39:41

The flip flops I bought seem to be high quality, but my back/feet always aches when I wear them for long periods of time.For the price I’ll go back to Mephisto a much more supportive sandal. These just don’t seem to be made for walking providing average support.
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