Review (August 2025)
35.75B
Estimated Revenue
6.4M
Website Visitors
1.8/5
Trustpilot Score
What do we know about RBC?
What is RBC's Revenue?
RBC's estimated revenue for 2024 is $35.75B.
What does RBC do?
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 86,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact. For information on our legal terms of use visit http://rbc.com/legalstuff.
What are the monthly traffic metrics for Rbc?
6/mo Traffic Growth
-20.60%
All Time Traffic Growth
Create Free Account
Monthly Hits
6M
Time on Site
2.8Mins
Pages per Visit
3.0
Bounce Rate
46%
How fast is Rbc growing?
Rbc has grown by -7.6% in the last 6 months according to SimilarWeb.
How do people interact with Rbc?
Last month, Rbc received 6M visitors who spent an average of 2.8 minutes on the website and visited 3.0 different pages per session. Overall, 46% of people bounce on the first visit.
How do people find Rbc?
3.6M people (56%) visit Rbc directly. 454.1k (7%) people search for them in Google. Whereas, 128.9k (2%) discover Rbc through Facebook, Reddit, and YouTube. 45.5k (1%) visitors come from Rbc's email newsletters. Finally, 9.3k (0.1%) people come from affiliates and or paid referrals.
Who uses Rbc?
Rbc's top market is the Canada and they receive 5.8M (90.8%) people.Then the 2nd is United States with 371.5k (5.8%).The 3rd is is United Kingdom with 31.3k (0.5%).
Traffic Growth (last 6 months)
What are Rbc's ads on Google?
Google Ads
rbc.com - RBC - Hiring Near You
https://jobs.rbc.com/ca/en
Easy application process. Build your career today! Learning Opportunities · Work/Life Balance · Flexible Benefits
rbc.com - RBC - Hiring Near You
https://jobs.rbc.com/ca/en
Easy application process. Build your career today!
rbc.com - RBC - Hiring Near You
https://jobs.rbc.com/ca/en
Easy application process. Build your career today! Work/Life Balance · Flexible Benefits · Learning Opportunities
Welcome to Canada Package - RBC® Account, Loans & More - rbc.com
http://www.rbc.com/newcomers/index.html?WT.srch=1
RBC® Banking Account & Credit Card. Special Offer. No Credit History Required.*
rbc.com - RBC - Hiring Near You
https://jobs.rbc.com/ca/en
Easy application process. Build your career today! Work/Life Balance · Flexible Benefits · Learning Opportunities
What do Rbc's customers say about them?
Review Score
1.8/5
Total Reviews
16
Info
RBC5 Star
7.7%
4 Star
7.7%
3 Star
0.0%
2 Star
7.7%
1 Star
76.9%
Read reviews that mention
Heather Alway Lai
My Mother's Estate
Reviewed on 2021-03-06T19:28:52
I am in the process of dealing with my mother's estate. Most of her assets are at TD Bank.She has a very small GIC at RBC. This process has been exhausting and emotional. I had an appointment at RBC to deliver my mother's Probated Will and to sign a document which was intended to release her GIC funds to TD and consolidate her assets there. I had already visited her branch in Newmarket Ontario at least two times to meet with a representative. The appointment was made with that SAME representative. However, she failed to inform me that she no longer worked at that location. After waiting 15-20 minutes in their waiting room I approached the desk to ask where she was. I was treated like an idiot and told that I should drive across town to her current location. I was also informed that the representative had booked the appointment as a phone appointment. Clearly this was wrong. I spoke with their representative and she even confirmed that she had made a mistake. I had another appointment at the TD bank that day. I was in no position to drive across town. I asked if someone else could provide me with the document I needed to sign. After three visits - that day - and having been presented with an incomprehensible document to sign I'm still trying to have my needs met. They refused to give me a copy, demanded that I sign it, could not explain it to me, and would not allow me to make any changes to the document for clarification purposes. They indicated that the document was for internal use only. I did not sign it.
When I returned home, I had a very lengthy conversation with their estate department. I got some help. I am currently awaiting a call from the Branch Manager. It would seem, based on my experience, there is NOBODY else at the branch who can deal with this in a respectful and competent manner. I'm still waiting to see if the Branch Manager can. This is not my first problem with RBC. I will NEVER deal with them again!! I was left in tears. I love my mother and think of her every day. Treating me, her daughter, in this manner during an emotional and stressful time was not only disrespectful to me it was disrespectful to my dear MOTHER.
read more
Andrew C
I will be closing all investments…
Reviewed on 2021-02-12T19:20:54
I will be closing all investments accounts with RBC. This is not institution to work with.Currently I am on hold for one hour ten minutes and counting. Obviously they have not option to leave the number so they will call back. I wanted to put order to buy stock but there is note showing I need to call them.
This bank has no respect for you, for your time and your money.
One hour fourteen minutes- your call is important for us an you will be answered by next representative.
One hour sixteen minutes- I listen about new and improve RBC service......
One hour eighteen minutes-I hear that my call is important to RBC....
One hour twenty one minutes-RBC thank me for holding and promises that next available representative will answer my call
One hour twenty four minutes-
One hour twenty seven minutes-
One hour 30 minutes-I am being lied again by RBC that my call is important to them and hear how good and "innovative" they are....
One hour 35 minutes....RBC thanks me again for holding...
One hour 40 minutes...RBC thanks me again for waiting ....
One hour 45 minutes...RBC thanks me for holding and one more time tells me that my call is important to RBC....
One hour 51minutes...
One hour 57 minutes....RBC tells me that my call is important to them....
two hours 0 minutes... RBC thanks me for holding...
two hours 3 minutes... RBC thanks me for holding...
two hours 10 minutes...RBC thanks me for holding
and assuring that my call is important to them...
two hours 15 minutes....
two hours 25 minutes...
two hours 26 minutes... RBC tells that me my call is important to them...
two hours 34 minutes...
two hours 38 minutes.... I hang up...
Do you think there is any sense of trying on Monday again....
read more
dan broadfoot
RBC controlling how Canadians legally spend their dollars!
Reviewed on 2021-01-31T01:50:55
Having read through a great many reviews concerning RBC (The Royal Bank of Canadian) recently.....I wish I had something positive to exclaim about this financial institution.....
Sadly this is not the case!
Since when did it become ok for a financial institution to Stop a customer from making a legal transaction.... basically dis-allowing me to make a legal purchase in Canada… When did this happen?
Personally I hold many accounts with many of our great Canadian financial institutions... including the royal bank which really is not so great!! And honestly I have never had this issue before..with any other financial institution. I regularly purchase digital assets with all of my accounts TD, CIBC CWB.... as I have them linked to my digital platform of choice and today I could not purchase digital assets through RBC. Let me be very clear here it is legal in Canada and in fact nearly the entire rest of the world to purchase digital assets. As a Canadian citizen RBC is stopping me from making a Legal transaction. Personal preferences aside.... We as Canadian citizens have every right to Legally spend our Dollars as we see fit.
This is a very concerning civil liberty issue....
On Monday I will be closing all of my RBC holdings and moving the to CIBC a truly great and progressively minded institution.
The story...
After a not so brief go around with an RBC bank staffer who three or four times put me on hold to confer with the manager explained that, through policy they do not allow digital asset purchases. I explained that “Policy is not law” and digital purchases in Canada are legal and in so doing you are stopping me from doing what I legally would like to do with my own cash dollars in my bank account..... she had no comment and when I ask to speak with managment about this, even though she was just conferring with the manager I was told it would be two or three business days until my call was returned by the manager.... horrible customer service and very controlling policies!!!!
When I mentioned moving my accounts I was told very politely I could certainly do that.... Showing clearly that despite the warm fuzzy feel good advertising, customer retention and service mean very little at RBC...
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Ryan Woods
Highly incompetent organization
Reviewed on 2021-01-04T13:59:28
Highly incompetent organization. They really lower standards in pretty much every way.Expect the worst when dealing with an RBC person.
read more
Al
WORST CUSTOMER SERVICE ,BLAMED all on…
Reviewed on 2020-10-31T17:41:50
WORST CUSTOMER SERVICE ,BLAMED all on COIVD 19 !
Try calling ,you will be greeted by an automatedanswering machine with an annoying voice asking you many questions followed by anywhere from 20 minutes to most times over an hour to two waiting while you have to listen to a horrible ear irritating music. If lucky and you are not cut off in the mean time ( yes it happens ,many times they hang up on you after two hours waiting ) then someone might help you .
Now let's compare it to their US branch, you call and immediately someone very polite and pleasant answers and within a few minutes you are out extremely satisfied.
What's the matter with RBC Canada ,who they take us for , why should we get such a horrible service in Canada when and where we are ripped off with more FEES compared with their very own US operation?
Shame on RBC Canada .
Raise your voice dear fellow Canadian and don't allow this fat bankers to disrespect you by charging you humongous fees while treating you like garbage.
read more
Steve Chang
Huge Gaps in Customer Care System
Reviewed on 2020-07-09T18:33:40
Firstly, their automated phone service is horrible. It asks for a debit account number and/or a credit card number to access your file.The problem is if you only have a line of credit, such as car loan, you don't have a debit or credit card. So the system hangs up on you.
After my 3rd call they weren't able to find my account even though I provide my loan reference number that is right on top of my contract. After almost an hour and with a supervisor's help they were able to find my account.
Then the document I requested will apparently take 5 business days to receive by email. For some reason they never sent the document 3 years ago when the loan was paid off.
I was ultimately provided with a client number so I can access my account online. Why this isn't provided at the time of the loan is beyond me.
They make it easy to take your money but if you have an issue or discrepancy expect long hold times and gaps in their service.
There seems to be no way to provide feedback directly. That's according to the customer care rep I spoke with.
Frustrated doesn't even come close to how I feel about RBC
read more
Scott Mackintosh
Worst Customer Service EVER
Reviewed on 2020-01-10T00:13:27
We have been customers of RBC for well over 25 years and of late it would appear that they are not interested in high net worth customers.My wife and I have a joint VISA and she pays for the VIP Banking monthly fee of $30 which entitles her to a number of things including a free VISA card. Because our joint VISA is in my name they charge us $170 for fees on the 2 cards - every time I've called up and they have reversed the fees because she is entitled to a free card and a free supplementary card - this time they refused to do it - it is ridiculous that they could not fix it when we initially identified the problem - no you need to close that account and open another one - we can't just switch primary users - tonight the online rep could not even put a supervisor on the phone - we can have one call you back in 24-48 hrs - wow it is a good thing that we are VIP high net worth clients - Now what we are going to do is cancel the primary and supplementary card so RBC loses $170 there and drop the VIP banking from my wife's account in favor of the $16 per month fee so RBC looses $168 there - last year we spent $70,000 on our RBC Visa - I think RBC gets 3.5% from merchants when we spend on the card so that works out to $2,450.00. So we asked RBC to rebate $170 in fees - they refused - and as a result we are going to use our Platinum Capital One MC from Costco which I just checked out the benefits on and they are much better than RBC - great customer service call RBC -- it cost you $2,788 in revenue - the funny thing is they are currently offering you $300 to switch to the VIP Banking package - I guess new customers are more valuable than 25 year high net worth customers. In addition to which I am going to post this review everywhere I can think of across the internet. Customer service is dead at RBC - look elsewhere to do your banking!!
read more
Ingrid Guo
Good service
Reviewed on 2019-09-07T02:53:14
Good service, excellent on line banking
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