Review (August 2025)

From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. we believe bikes have the power to change lives. this simple truth drives us to be—and do—better.

685M

Estimated Revenue

2.65M

Website Visitors

2.2/5

Trustpilot Score

What do we know about Specialized Bicycle Components?

Estimated Revenue (2020)

$685M

Total Employees

1800

Founded

1974

Industry

Sporting Goods

Location

Morgan Hill, United States

About

Specialized Bicycle Components: From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. We believe bikes have the power to change lives. This simple truth drives us to be—and do—better.

Social Links

Alexa Ranking: 34451

What is Specialized Bicycle Components's Revenue?

Specialized Bicycle Components's estimated revenue for 2024 is $685M.

What does Specialized Bicycle Components do?

Founded on the principle of performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we're for you. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here. Headquartered in Morgan Hill, CA, the passionate and creative teammates at Specialized have designed and manufactured the world's most innovative bikes and gear since 1974. Are you ready to join our team and help pedal the planet forward?

What are the monthly traffic metrics for Specialized?

6/mo Traffic Growth

-30.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

3M

Time on Site

4.0Mins

Bounce Rate

35%

How fast is Specialized growing?

Specialized has grown by -13.4% in the last 6 months according to SimilarWeb.

How do people interact with Specialized?

Last month, Specialized received 3M visitors who spent an average of 4.0 minutes on the website and visited 5.0 different pages per session. Overall, 35% of people bounce on the first visit.

How do people find Specialized?

892.8k people (34%) visit Specialized directly. 1.5M (58%) people search for them in Google. Whereas, 68.5k (3%) discover Specialized through Facebook, Reddit, and YouTube. 33.8k (1%) visitors come from Specialized's email newsletters. Finally, 26.9k (1.0%) people come from affiliates and or paid referrals.

Who uses Specialized?

Specialized's top market is the United States and they receive 1M (38.8%) people.
Then the 2nd is United Kingdom with 133.4k (5.0%).
The 3rd is is Germany with 130.3k (4.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Specialized's ads on Google?

Google Ads

Active Bikes | Specialized.com

https://www.specialized.com/us/en/shop/bikes/active-bikes/c/active

Introducing The Bikes That’ll Help You Fit Riding Into Your Day-To-Day Routine. Everything You Need To Conquer A Commute & Bring Your Fitness To The Next Level. Types: Mountain, Road, Fitness & Urban, E-Bikes, Kids.

Specialized Mountain Bikes | No Nonsense, Just Awesome.‎

https://www.specialized.com/us/en/shop/bikes/mountain-bikes/c/mountain

Push The Limit Or Escape The Daily Grind With Specialized Mountain Bikes. Shop Adventure Ready Bikes Built For All Kinds Of Terrain. Order Online Now!

Specialized Official Site - Support Small Business

https://www.specialized.com/us/en/

Shop Up To 40% Off Select Bikes & Equipment. Buy Online & Pick Up In-Store Available. Shop The Full Range Of Official Specialized Bicycle Apparel, Components, & Gear Online.

Specialized Official Site - Made For Riders, By Riders

https://www.specialized.com/

Find Great Deals On Bike Equipment And Clothing For Your Next Ride. Shop The Full Range Of Official Specialized Bicycle Apparel, Components, & Gear Online. Specialized Kids Bikes. Shop Specialized Gloves. S-Works Recon Lace Shoes. Shop Specialized Helmets.

Specialized.com - Specialized Mountain Bikes - Own The Trail

https://www.specialized.com/us/en/shop/bikes/mountain-bikes/c/mountain

We Specialize In the Science Of Perfection and Every Mountain Bike We Make Embodies It.

What do Specialized's customers say about them?

Review Score

2.2/5

Total Reviews

67

Info

Specialized Bicycle Components
5 Star
25.0%
4 Star
5.0%
3 Star
5.0%
2 Star
0.0%
1 Star
65.0%
Read reviews that mention
Carlo Sturla

EPIC EXPERT 2019 - Fourth time that my Rockshox brain is broken !!!

Reviewed on 2021-05-03T07:39:46

I have an Epic Expert 2019 since more than 2 years and I am at the 4th time that my rear shock Rockshox has an issue with the brain.Before going for a 4th reaplcement I'm wondering how it's possible to release a product with so many problems without even trying to fix them once for all !!! Morover each time it brakes I must wait 3 or 4 weeks for a replacement and the one that broke today has been changed only 2 MONTHS AGO !!! I will take the bike AGAIN to the revendor but is there a chance that Specialized jumps in to find a FINAL solution to this problem? Do not buy a model with brain suspensions !!!
read more
Simon

appalling support

Reviewed on 2021-05-01T21:55:35

Appalling support, no warranty, after sales don't care a jot apart from making more money out of the customer,AVOID!
read more
Maria Schou Witthøft

Do not buy a specialized bike

Reviewed on 2021-04-07T09:08:30

Do not buy a specialized bike. My electric bike which is under 1 year old had problems with the battery and they are constantly finding new explanations for why they should not give a guarantee.I will never buy a bike from them again. It ends up costing me a lot of money (in addition to the very expensive bike) and it has cost the company a customer for life.
read more
Peter Williams

Just a customer. Ordered a specialized bike five months…

Reviewed on 2021-03-29T18:10:30

Ordered a specialized bike five months ago that has not arrived and no information on the bike is available from the local bike shop or specialized.The customer care specialist are very nice as they keep repeating "that is not customer facing." What this means is managers and sales people who have the answers, like where is the bike you ordered five months ago, will not talk to clients. Bottom line, if you order a specialized bike you are clearly smart enough to recognize the quality of their product but dumb enough not to recognize that they have no regard for their customers. Less than ZERO!!!
read more
Seth Jameson

Nice bikes

Reviewed on 2021-03-18T21:30:06

Nice bikes, but the grips fell off... :( I tried to contact them but was unable to.The local dealer closed.
read more
John P

Great eBike - shame about delivery time!

Reviewed on 2021-02-27T14:17:12

Bought a Specialized eBike for my wife’s birthday. The best bit first - we are delighted with the bike - it’s what my wife hoped for and more!Now the not so good bit. We ordered in Aug 20, promised delivery in October. It finally arrived late January 2021!! The shop were not brilliant at keeping us updated either. Such a shame!
read more
David Bosher

Bought a Specialized Pitch ..possibly…

Reviewed on 2021-02-06T11:04:31

Bought a Specialized Pitch ..possibly the worst bike I have ever bought ..the gears are absolutely atrocious ,slipping constantly , I've had work done to fix the problem , lasted about a week then the gears slipped again , had a Marin before ..loved it ..
read more
Patty Pursell

Do not work with this company

Reviewed on 2021-01-21T17:28:36

I would not recommend working with this company. I bought a helmet for my son for Christmas and ordered in the middle of November.After Christmas I tried to return the helmet because it was too small. Specialized Bicycle said they would exchange it, but had no large size helmets and didn't know when they would have them in stock. I also tried to exchange the helmet at any local stores and found that there was no inventory for the helmet anywhere in my state. A couple of weeks later, I called Specialized Bicycle to see if they had a helmet in stock and was told I was past the 30-day refund time and that I was stuck with the helmet.
read more

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