Review (August 2025)

Trusted by millions to discover and buy the right wine every time.

14M

Estimated Revenue

7.51M

Website Visitors

4.1/5

Trustpilot Score

What do we know about Vivino?

Estimated Revenue (2020)

$14M

Total Funding

$218.8M

Total Employees

270

Founded

2010

Industry

Internet

Last Funding Date

Series D Feb 2021

Location

San Francisco, United States

About

Vivino: Trusted by millions to discover and buy the right wine every time.

Social Links

Alexa Ranking: 4411

What is Vivino's Revenue?

Vivino's estimated revenue for 2024 is $14M.

What does Vivino do?

Vivino is the world's largest online wine marketplace, powered by a community of millions of wine drinkers who use the Vivino app to scan and rate more than 500,000 wines every single day. Through Vivino.com and the Vivino app, users discover and purchase wine based on their individual scanning, rating and purchase behavior and community recommendations, making wine discovery fun, accessible, and easy to understand for wine drinkers of every level of expertise. With the Vivino app, users take a photo of any wine label or restaurant wine list with their mobile device and Vivino's proprietary image recognition technology delivers ratings, reviews and average pricing for every bottle instantly. Founded by Heini Zachariassen and Theis Søndergaard in 2010, Vivino is available for download on Android and Apple devices.

What are the monthly traffic metrics for Vivino?

6/mo Traffic Growth

4.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

8M

Time on Site

2.9Mins

Bounce Rate

59%

How fast is Vivino growing?

Vivino has grown by -8.3% in the last 6 months according to SimilarWeb.

How do people interact with Vivino?

Last month, Vivino received 8M visitors who spent an average of 2.9 minutes on the website and visited 3.0 different pages per session. Overall, 59% of people bounce on the first visit.

How do people find Vivino?

2M people (27%) visit Vivino directly. 5.3M (70%) people search for them in Google. Whereas, 46.2k (1%) discover Vivino through Facebook, Reddit, and YouTube. 53.6k (1%) visitors come from Vivino's email newsletters. Finally, 38.7k (0.5%) people come from affiliates and or paid referrals.

Who uses Vivino?

Vivino's top market is the United States and they receive 1.7M (22.0%) people.
Then the 2nd is France with 701.3k (9.3%).
The 3rd is is United Kingdom with 517.1k (6.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Vivino's ads on Google?

Google Ads

vivino.com - Vivino - Home of Wines - Find and Buy Wine in Seconds‎

https://www.vivino.com/

Buy Wine from the Largest Wine Marketplace. 1 Cent Shipping on Your First Order!

Buy Top Quality Wine Online - Great Wines at Great Prices

https://www.vivino.com/explore?order_by=discount_percent&order=desc&vc_only=true&discount_prices=true

Explore the World's Largest Wine Marketplace. Search by Region, Varietal, or Food Pairing. Wines Picked for You at Prices Up to 60% Off Retail. Search by Region, Varietal or Pairing. Trusted by Millions. Up to 60% Off Retail. Scan Wine Labels & Menus.

Vino - Wine Made Easy

https://www.vivino.com/

Millions of unbiased ratings and reviews. Scan any bottle to receive all the wine facts. The world’s smartest wine recommendations, just for you. Join 50+ million wine lovers.

Keyword: vino

Find Top Wines on Sale - Up to 60% Off Retail Prices

https://www.vivino.com/explore?e=eJwlyjsOgzAQBcDbvDLCCkWa13EDlDoy6wVZwh-tDQq3TySaqSZUdjsUyfh8vJBiphuQ_JfjALn4niF_JlQ6nHLnbeXpLWr3O4oFBm2CslwMsUk5cv9UNdHc0Sj-B1qRIio%3D

Explore the World's Largest Wine Marketplace. Discover & Buy the Right Wine Every Time. Wines Picked for You at Prices Up to 60% Off Retail. Search by Region, Varietal or Pairing. Trusted by Millions. User Ratings & Reviews. Free Shipping on $150+.

The Largest Wine Marketplace - Delivered Safely to Your Door

https://www.vivino.com/

Explore the World's Largest Wine Marketplace. Search by Region, Varietal, or Food Pairing.

What do Vivino's customers say about them?

Review Score

4.1/5

Total Reviews

7395

Info

Vivino
5 Star
60.0%
4 Star
30.0%
3 Star
0.0%
2 Star
0.0%
1 Star
10.0%
Read reviews that mention
Cora Cohen

I knew what I wanted

Reviewed on 2021-05-23T20:54:11

I knew what I wanted, I ordered, and you delivered. Thank you.
Bridget MillingSmith

My order was short of one

Reviewed on 2021-05-23T13:07:27

My order was short of one I asked for a similar replacement but they did not accommodate Paying over£300 for five bottles i would expect a better response Will not use these vintners again
read more
James Murray

Dishonest company

Reviewed on 2021-05-23T01:46:34

Dishonest company. Tried to manipulate me after they failed to ship the product as promised.I canceled the order before the shipping and they made up a date to try to keep me from canceling. I refused the delivery when made. I would never use them. Buyer beware.
read more
Ric

Great first experience.

Reviewed on 2021-05-22T16:12:04

Great first experience. Great wine at a good price. One of the best things is that there are realreviews from real people. Unlike that well known high street wine shop that tell their customers their opinion while promoting an average selection of wines.
read more
Jamie

Exactly perfect wines ??my first order

Reviewed on 2021-05-22T14:07:05

Exactly perfect wines ??
John Doe

good price

Reviewed on 2021-05-20T20:02:05

good price, delivered on time, will buy again.
Mak P.

Amazing wine

Reviewed on 2021-05-20T16:29:03

Amazing wine. Let it breath for awhile. Smooth and flavorful.
Julia

Easy quick and delicious

Reviewed on 2021-05-19T21:08:02

Easy quick and delicious

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