Woolworths Review (April 2026)
How fast is Woolworths growing?
Woolworths has grown by 0.2% in the last 3 months according to SimilarWeb.
How do people find Woolworths?
People visit Woolworths through various channels. 93% find them through search engines.
How do people interact with Woolworths?
Last month, Woolworths received 2.7M visitors who spent an average of 9:34 minutes on the website and visited 3.6 different pages per session. Overall, 66% of people bounce on the first visit.
Who uses Woolworths?
Woolworths's top market is South Africa and they receive 93% of visitors from there. The 2nd is United Kingdom with 2%. The 3rd is Netherlands with 1%.
Traffic Growth (last 3 months)
Traffic Sources
Top Countries
I placed my order yesterday afternoon…
I placed my order yesterday afternoon and got my package today. Great service Woolies, I'm very impressed!!
Renewed Faith
In all the years I've been shopping with Woolworths online this is the first time I've felt valued a customer. I want to specifically thank Thabiso, one of the online shopping managers in Cresta Mall. What an amazing experience I had with him handling my order issues. He is an exceptional manager and person - gave me a swift resolution and there were no endless calls and emails back and forth like what I'm used to having dealt with useless Woolworths staff over the years. This is a first for me and it's renewed my faith in Woolworths customer support. If Woolworths know what's good for them they will have him train all their staff nationally. Thank you Thabiso.
Called in early to do our shopping…
Called in early to do our shopping could not find a standard trolley anywhere lots of big ones which we had to use but so awkward and so big when we got to our car there was all the standard trolleys all over the car park this is a situation that needs to be sorted and I would think not a hard problem to solve.
Went into the Waterfront store and free…
Went into the Waterfront store and free range chickens are back. However no goats milk available due to supplier issues. I wonder what tomorrow will bring.
Could have been better
Could have been better. I suggest you check your staff
Beware using this store if you visit…
Beware using this store if you visit from abroad. I made a purchase from a Woolworths store in Nairobi. The shop took a duplicate payment for my purchase. When I initially complained to head office they refunded the money but then took the payment again and told me to contact the store directly. They have provided no contact details for the store and there are none online - they are clearly trying to make this difficult and avoid repaying the money.
bad customer service
I brought a award winning cooked turkey breast for xmas in early november 2025. The instructions said keep in fridge 1-5 degress with use-by date 26.12.25 which I did. I was wondering how this would keep so long in the fridge but I trusted the instructions as it was vacuumed sealed. Well on xmas day I took it out to warm up and what did I see there was air in the wrapping I knew it was off. I inspected it carefully to see if there was any hokes in the plastic that I may have done when storing it, there was none. My husband took it back the next day to get a refund. No refund was given instead he as able to buy more food which I did not want especially the day after xmas with all the left overs you have. Very dissappointed with woolies for your customer service and for spoiling our xmas lunch
Woolworths’ Handling of a GBV-Related Complaint
What began as a concern raised at a store level quickly exposed a far more serious issue: a complete systems failure in how Woolworths handles sensitive matters relating to gender-based violence across its organisation. After raising my initial concern in good faith, the issue escalated across multiple internal touchpoints including store management, customer service, social media teams, complaints handling, and the press office. Instead of clarity, care, or consistency, each escalation revealed further misalignment, poor communication, and a lack of accountability. What has been most disturbing is the stark disconnect between Woolworths’ public statements and my private experience. Publicly, the company positions itself as a brand that stands with GBV victims, emphasising values of dignity, respect, and support. Privately, the responses I received across different teams repeatedly contradicted those values. Messages were inconsistent, dismissive at times, and in some cases caused additional distress. The issue was not handled with the sensitivity or seriousness that a GBV-related matter demands. Different departments appeared to operate in silos, with no shared understanding of context, no continuity of care, and no clear ownership of the problem. Social responses conflicted with complaint responses. Press office positioning conflicted with direct communications. What should have been a coordinated, empathetic response instead became fragmented and deeply disheartening. Despite multiple promises by Woolworths that I would receive updates, this was never done. The only update I received was after I followed up multiple times, across multiple platforms and email addresses. While Woolworths has stated that it stands with GBV victims, I did not feel stood with at any point in this process. I felt unheard, unsupported, and left to navigate an incoherent system during a moment that required care, accountability, and integrity. This experience raises serious questions about whether Woolworths’ public commitments to GBV awareness and support are meaningfully embedded into its internal systems, training, and response protocols, or whether they exist primarily at the level of messaging. Standing with GBV victims cannot be performative. It must be reflected consistently across every touchpoint, especially when a real person is asking to be heard.
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