Freshdirect Review (April 2026)
What is Freshdirect's Revenue?
Freshdirect's estimated revenue is $626M.
What does Freshdirect do?
Freshdirect is a company in the Food industry.
How fast is Freshdirect growing?
Freshdirect has grown by 0.1% in the last 3 months according to SimilarWeb.
How do people find Freshdirect?
People visit Freshdirect through various channels. 99% find them through search engines.
How do people interact with Freshdirect?
Last month, Freshdirect received 588.7K visitors who spent an average of 9:59 minutes on the website and visited 7.1 different pages per session. Overall, 43% of people bounce on the first visit.
Who uses Freshdirect?
Freshdirect's top market is United States and they receive 97% of visitors from there. The 2nd is United Kingdom with 1%. The 3rd is China with 0%.
Traffic Growth (last 3 months)
Traffic Sources
Top Countries
Amazing Value
I've used Fresh Direct for a few years now. I got covid and had to quarantine so I started ordering groceries online. I was shocked to find that it cost the same for my groceries as my local food bazaar but the produce is much better. The delivery people are amazing! They carry it all to your door with grace and kindness. 10/10, would recommend.
Love them!
Been a FD user for years. Haven’t set foot in a grocery store since I started using them. Have received the freshest produce, well-priced alcohol, and great prepared food from them. Whenever there has been an error, they took care of it right away. Love them!
I get great service from Fresh Direct
I'm reading the reviews and checking to make sure we're talking about the same company. I have gotten wonderful customer service from them. And if a product is missing or not as you wanted they correct it easily -- you can even do it yourself online or ask for a missing product to be delivered, although I've never done that last part. The prices are higher and so I shop elsewhere for some things. But the quality of produce and meats / poultry / fish is excellent and they carry lesser-known brands / specialty products I can't find in other places. Wish the prices were a bit lower, but very happy with my Fresh Direct service and have been a customer for about 10 years both in Brooklyn and on Long Island!
Everything is Good or mostly but for
Everything is Good or mostly - but for prices. • Being 🔗 of the more mature generation, it’s Strange to see the prices at times. Hopefully they can use there volume purchase advantage to lower the prices to US - More Often Soon. • I take the 1st 🥇 Delivery Slot 🚚 📦 on a week day or Sundays. 6AM to 8AM 🕗 and that works like clock work for me! I have ordered a few times now and I am satisfied. • Their customer service works for me too - but then and again I am an early riser - so as they say the early bird catches the worms. • But then on the flip side the early fishes to feed get hooked too.👍🏽🙏✅🌈
Fresh Direct customer service is going down the drain!
I was a weekly FreshDirect customer starting in 2010 up until about 2 years ago. Now I just order sporatically from them if there is something they carry I can't find elsewhere. I literally just got an order from them with just 6 of the 30 items I ordered. Just 6! After calling their customer service and getting mediocre service I am done. I spent over $200 with them and they best they can offer is a scripted apology and a delivery window tomorrow for the missing items tomorrow? What about dinner tonight? I am already paying a premium for there groceries compared to other delivery services and now I will be ordering dinner tonight too because of all the missing items. Literally all of there delivery competitors do it better. Even my local grocery delivers more reliably. It seems that FreshDirect has been moving toward specialty items but in NYC specialty is not that hard to come by. Why order from them at all? Edit 07/06/23: Since my writing of this review Fresh Direct reached out to remedy the situation that actually had gotten worse before it got better. That said, I was happy with the fix they provided. The other customer service representatives I spoke with after the fact were definitely more helpful and took their job seriously.
Not able to speak with management when there is an issue + Apple Pay Card Cannot be used as a payment method
My initial experience with FreshDirect was not great. When I tried to set up my account using my Apple Card as a payment method, the website continuously indicated that the ZIP code was incorrect. Two staff members, Hannah and Matthew, attempted to assist me, but some other employees were unhelpful and kept hanging up, which made it difficult for me to leave a positive rating. Eventually, I decided to use a different credit card but still encountered issues. My account was then flagged for investigation by the fraud team. I sent an email for assistance and was helped by a very nice representative named Victoria, who managed to reset my account so I could place my order. Despite all the problems I faced, I appreciated that my shopping basket never emptied, which was a positive aspect of my experience. It’s worth mentioning that FreshDirect does not accept Apple Pay cards. If I had been informed of this from the beginning, it would have made things easier. However, the good news is that I did receive my order along with a gift, so thank you, FreshDirect.
Fresh Direct doesn’t deliver
I have been a customer from almost the very beginning of Fresh Direct. Last week my order was over 2 hours late even though I was told at 3:30 that it was the next delivery. This week, they say it was delivered @ 3:30 & posted a black picture as proof of delivery! Two phone calls & the only thing they could tell me was that someone would be back in touch. Not when just they’ll get back to me. There is no customer service at Fresh Direct.
Fresh Direct Rips Off Their Customers
Fresh Direct charges more than any other company for every item, usually as much as $2.00 more per item. And they charge customers a $2.00 service fee per order on top of the $45 Delivery Pass charge. This company is ripping off their customers and has absolutely no shame about it.
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